The impact of Google AMP and Baidu MIP on SEO
Search "Baidu MIP" on your mobile phone and you will see a result with a lightning logo. I quickly tried it, and indeed the MIP results with the lightning logo appeared in Baidu web search: As shown in the figure
, the second ranked page from the MIP official website is An example of MIP, with a lightning logo, which is actually the logo of the MIP official website.
The page that opens after clicking on this result looks like this: From the URL, what is displayed is the cache on Baidu server.
It is worth noting that MIP pages appear in ordinary web search results, not just in news searches. This advancement is much faster than Google. It has been almost a year since Google launched AMP, and it has been online for half a year in news search. It has not yet appeared in web search results.
Similar to the Google AMP example, navigation and other things are also removed.
The URL of this MIP page is: https://www.mipengine.org/article/5-reasons-to-try-mip.html
This page The computer can also be accessed normally. After looking around on the MIP official website, it seems that I can't find the entrance to this URL. It is probably a specially created case page.
The Google AMP page URL is to add /amp/ after the normal URL. Baidu MIP does not seem to have this requirement. The MIP page can be any URL, and there is no need to add /mip/ after it. Just use the label to indicate the corresponding URL on the normal page. The URL is enough:
<link rel=”miphtml” href=”https://www.mipengine.org/article/5-reasons-to-try-mip.html”>
And the HTML tag of the MIP page must declare that this is a MIP page:
<html mip>
What impact do Google AMP and Baidu MIP have on SEO?
Judging from online discussions, most SEOs are still hesitating whether to do MIP. After all, it requires more work, but the rewards are not clear.
Google clearly stated that there are currently no ranking points for AMP pages. However, AMP page speed is fast, and page opening speed is confirmed to be one of the ranking factors, and it is a relatively important factor in mobile searches, so AMP should still have a ranking advantage. Google admits that if there are two identical web pages in the search results, the AMP web page will be given priority by Google.
Baidu mentioned in the above article "Five Reasons Why Mobile Stations Should Try Baidu MIP" that MIP will have "Baidu Search Privilege Elevation" and a lightning logo, which will increase Click rate!
It will take some time to see what Baidu MIP and Google AMP will develop in the future and whether they will be helpful to SEO. But I feel that both Baidu and Google are working hard. After all, they are vigorously promoting this plan, which will definitely have a positive impact on SEO!
If you want Baidu MIP template theme, please visit the php Chinese website MIP source code download section. There are many free MIP templates for you to download and use!
The above is the detailed content of The impact of Google AMP and Baidu MIP on SEO. For more information, please follow other related articles on the PHP Chinese website!
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