Speaking skills you must learn to do micro business

Question 1: Can you make it cheaper?

Generally, customers directly ask: "How much does this cost?" "1888." "Cheaper!" Many customers don't even finish the product, but only take a rough look. Before customers like it, you will definitely suffer losses when negotiating the price.
Analysis:

First of all, we cannot say: "No!" A strong refusal will make customers disgusted with you. When encountering this kind of problem, we have to avoid the customer's question and don't answer it directly, because we will be more passive as soon as we enter into price negotiation. At this time, the money is in the hands of customers, and our advantage is the product, so we need to let customers fully understand the product.

Any customer will negotiate the price when he comes to buy something. I should avoid the price first and let the product attract him without getting too entangled in the price. As long as the item is worth the money, you don't have to worry about her not buying it. Of course, you can't be too proud in front of customers.

Response:

1. Periodic decomposition method

"Miss, this set of products sells for 720 yuan. It can be used for a year and only costs four yuan a day. It is very affordable. Got it!” "Replace "less"

When customers ask for cheaper prices, many beauticians will say, "Just buy one less piece of clothing and come here." In fact, this is wrong. Buying one less piece of clothing will make the customer unhappy. I feel like I have lost something, and I feel quite painful. The correct statement should be "just buy a few more clothes", which avoids pain and turns it into happiness.

Question 2: I know your boss. Can it be cheaper?

Analysis:

In fact, if the customer says she knows the boss, does she really know him? 99% of people don’t know each other. At most, they have only a casual acquaintance with the boss. Therefore, when dealing with people who do not know or know the boss, do not expose it to her face, but give her face, but never lower the price.

Response:

We can say this: "I am honored to receive our boss's friend." After admitting that she is the boss's friend and feeling honored, the following begins to turn: "It's just that, at present The business situation is average. If you come to our store to buy something, I will definitely tell our boss and let our boss express his gratitude to you!" That's it.

Question 3: Are there no discounts for old customers?

Analysis:

20% of old customers create 80% of the benefits. Don’t kill old customers. When old customers propose discounts, we cannot refuse them directly. Some beauticians will say, "As an old customer, you should know that there are no discounts here!" This will discourage old customers, and the old customers will think: "I have been here so many times, don't I know that there are no discounts?" Directly affects customers' favorable impression of beauty salons.

Response:

First of all, you have to give face to old customers and let them feel your sincerity. You can say: "Thank you for taking such good care of me all the time. Thank you for being able to support people like you." My friend, I'm very happy, but I really don't have such great rights. If you have a gift next time you come, I can apply and leave you one more." That's it.

Question 4: How old is your brand? Why haven't I heard of it?

Analysis:

We can answer her directly for the first question, but we can’t answer the second question correctly, because as long as you answer the second question, customers will keep asking. Go down and ask until he is satisfied, so we have to guide her when encountering this problem.

Response:

First ask the customer, "When did you notice our brand?" Most customers who have never heard of it will answer, "I just noticed it today." The beautician can just say " That’s great, just understand.” Just take the question and don’t dwell too much on it.

Question 5: Let me take a look again!

Response:

Find out the advantages of the product based on four aspects. These four aspects are: 1. What we have that others don’t have; 2. What we can do that others don’t. Things we are willing to do; 3. Things/things we do better than others; 4. Our added value.

Question 6: Will your quality be a problem?

Analysis:

When faced with this question, some beauticians will directly answer "Our quality will not be a problem, we are a big brand, and there are many beauty salons across the country..." But customers When asked the second sentence: "What if there is a problem?" Many beauticians couldn't take it anymore.

Response:

The beautician can first ask the customer: "Miss, have you ever bought products of poor quality before?" Customers will usually say: "Yes." Beauty The teacher can ask: "What product is it?" Customers will often start to complain: "I have bought XX product before, and it made me angry."

When the customer answers no, what should the beautician do? At this time, you should first praise the customer and then talk about yourself: "Miss, you are so lucky. You are not. I have encountered such a situation. No matter what, it makes me mad." When saying this, be sure to You need to be emotional, so that you can infect customers.

Finally: "So I pay great attention to product quality issues now, because I am also a consumer when I am not selling things, so I have very good requirements for product quality. That is why I will sell in this manufacturer. No." Go to other manufacturers to sell things because the quality here is good. "

Question 7: Discuss with friends, "What do you think?"

Customers come to buy things with their friends, and the customers look at the things. It feels good, so he turns to his friend and asks: "What do you think?" At this time, if the friend says yes, the customer will buy it immediately without saying anything; if the friend says no, the customer will definitely not buy it and will turn around and leave.

Analysis:

When encountering this kind of problem, some beauticians will sell products directly to their customers’ friends and focus on their customers’ friends. Some beauticians will also praise their customers’ friends. Beauty and temperament make her identify with the product.

Response:

In fact, it is correct to praise the customer's friends at this time, but instead of praising the beauty and temperament, you should say something like "Miss, you are so discerning, take a look." Most of the time In order to prove that they have discernment, the customer's friends will also nod. Although they may not speak, they rarely say bad things, because this shows that she has no discernment.

But sometimes the customer’s friends will also say: “I have no discernment.” At this time, the beautician can follow suit: “How could you find such a good friend if you have no discernment?” in a half-joking tone. Customers and their friends are complimented.

Question 8: I don’t want your gifts. Please convert the gifts into money and make it cheaper for me.

Analysis:

Some beauticians may say, "I'm really sorry, I don't have the right." "Company regulations cannot do this." The company stipulates that these four words must not be said , because the rejection to the customer feels too direct.

Response:

Turn the gifts into genuine products and make customers like the gifts. You can say: "Sister, these gifts are given to customers by our company on top of the product price. They are also a thank you for your support of our company. But what I want to say is: ... (introducing the advantages and benefits of the gifts) , let customers realize the value of the gifts and feel that the gifts are worth the money.

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