Vivo leads Indonesian smartphone shipments in Q1 2024, Xiaomi OPPO ranks second and third

According to news on May 13, according to the latest report from Counterpoint, Indonesian smartphone shipments increased by 4% year-on-year in the first quarter of 2024, and Chinese brands continued to shine.

Attached are the market shares of each brand: vivo mobile phones accounted for 19.2% of the market share, compared with 17.4% in the same period last year, a year-on-year increase of 16%; Xiaomi mobile phones accounted for 18.6% of the market share, compared with 12.5% ​​in the same period last year, a year-on-year increase 55%; OPPO mobile phones accounted for 17.0% of the market share, compared with 23.0% in the same period last year, a year-on-year decrease of 23%; Samsung mobile phones accounted for 16.7% of the market share, compared with 18.3% in the same period last year, a year-on-year decrease of 5%; realme mobile phones accounted for 9.8% of the market share, compared with 11.9% in the same period last year, a year-on-year decrease of 14%; Other mobile phones accounted for 18.5% of the market share, compared with 16.9% in the same period last year, a year-on-year increase of 14%;

▲ Picture source Counterpoint

Counterpoint analysis said that due to the decrease in shipments in the entry-level market (less than US$200), the market share of OPPO and Samsung declined year-on-year. The mid-range segment ($200-$399) grew 37% year-on-year in Q1 2024 to reach a 27% share, with this growth driven by Xiaomi, Samsung, and Vivo. In addition, Indonesia’s 5G smartphone shipments increased 77% year-on-year in the quarter, accounting for 29% of total smartphone shipments. This growth was led by vivo and OPPO, with a combined share of 39%. Due to the slow expansion of 5G, manufacturers are still considering launching 4G smartphones in the Indonesian market.
Referencevivo Leads Indonesia Smartphone Shipments for First Time in 3 Years

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