Business wars happen every year, especially this year. As the user stock of the domestic game market becomes saturated, many game manufacturers have discovered that instead of working hard on gameplay, it is better to engage in "porcelain marketing" and engage in business wars. It's easy to grab users from the player group of the company next door.
So, just one month before the summer vacation, we can already smell the smoke of business war full of gunpowder.
Three Kingdoms: Conquering the World VS Leading the Land
As the first SLG mobile game of Bilibili, "Three Kingdoms: Conquering the World" was promoted in the early stage On the other hand, they adopted the slogan of “no selling resources, no selling acceleration, and no locking cards” and pretended to subvert the traditional SLG mobile games.
Follow-up, when the game was announced, it also targeted "Land of the Land" in every way, saying that its game has automatic paving, training station upgrades, military commander replacement system, land development and other gameplay systems, which are enough for players to easily play game.
Faced with the provocation that came to my door, "The Coast of the Land" did not give in. I spent money to buy "Three Kingdoms: Conquering the World" on the post bar for several weeks. The advertising space was used to promote their new season's gameplay, which made "Three Kingdoms: Conquering the World" so angry that they secretly complained on the official account, and their own post bar was invaded by unknown forces.
Unexpectedly, when the official PV of "Three Kingdoms: Conquering the World" was released, there were quite a big mistake. Some players discovered some clips of the appearance of its generals. With the transition, there is a suspicion of plagiarizing the PV of Zhao Yun's character in "The Shore of the Land".
The sense of déjà vu in these pictures is so strong that people even begin to wonder if the project team has old fans mixed in.
By the way, there are some speechless clips in the purchase advertisement of "Three Kingdoms: Conquering the World". Zhang Fei uses the "flooding seven armies" skill Eight defeats of Soochow Navy, is it so abstract?
In short, the business war between these two companies has a feeling that "Three Kingdoms: Conquering the World" will be in chaos before the public beta is released. There will be no surprises for players.
The above is the detailed content of Business wars are raging before the summer vacation! NetEase toughens Tencent B station, 'Crystal Core' mocks 'DNF Mobile Game' as unplayable. For more information, please follow other related articles on the PHP Chinese website!