Honor beats Apple to launch dual-layer OLED! Zhao Ming: Be more determined to follow the path of innovation and breakthroughs

According to news on May 28, the Honor 200 series was officially released a few days ago. Honor CEO Zhao Ming accepted a group interview with the media after the press conference.

During the interview, Zhao Ming answered the question of how he views the current competitive landscape of the mobile phone market. Apple’s new iPad Pro also uses Honor’s first dual-layer OLED display, and how he views the increasing volume of technological innovation. .

Zhao Ming said that first of all, what makes us feel a bit honored and proud is that we have maintained a relatively high standard in the judgment and selection of technical routes for so many years.

For example, our efforts in eye protection screens, regarding the views and development direction of screens, there are more and more Honor launches and technology explorations, and other manufacturers are The following innovative scenarios emerged, which made us more determined to follow the path of innovative breakthroughs.

According to reports, Honor’s R&D investment will account for 11.5% of sales revenue in 2023, which is higher than almost all mobile phone manufacturers.

Zhao Ming believes that if Honor wants to have a place in the future mobile phone development landscape, it is important to persist in innovative breakthroughs and innovative leadership.

"Last year I said that Huawei's return and the return of powerful competitors have made everyone go all out to deal with it and pay more attention to market innovation

This is a good thing, indicating that the mobile phone industry is attracting more More investment in innovation and the rapid introduction of new technologies are definitely a good thing for the industry and consumers," Zhao Ming said.

It is understood that Apple’s new iPad Pro is equipped with Tandem (double-layer OLED) technology for the first time, using two OLED screens to achieve a global brightness of 1,000 nits and a peak brightness of 1,600 nits.

But in fact, Honor took the lead in implementing this technology with the Magic6 RSR Porsche Design 2 months ago.

The machine adopts laminated Oasis eye protection screen technology, which includes the industry’s first Tandem dual-stack series OLED architecture, which allows The screen life is increased to 600%, and the energy efficiency ratio is increased by up to 40%.

This technology can greatly reduce the risk of OLED screen burn-in, and the excellent energy efficiency ratio also greatly increases the battery life of mobile phones.

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