Xiaohongshu internally tests the function of jumping to corporate WeChat, and sources say that it will seize every opportunity to explore commercialization

According to news from this site on May 16, according to Jiemian News, Xiaohongshu is currently testing the function of "jumping to corporate WeChat" , which is currently only open to some merchants.

The function introduction document obtained by the author shows that accounts that have enabled this function can attach an "Add Consultant" button under the note. After clicking it, a prompt of "Go to WeChat to add" will be displayed, and then click to jump to Enterprise WeChat. Add page. Originally, when users added a company’s customer service or staff, they needed to send a private message to their Xiaohongshu account and then manually go to WeChat to add their contact information.

Previous news on this site showed that Xiaohongshu achieved a historic breakthrough in 2023 and became profitable for the first time. However, Xiaohongshu's road to commercialization remains bumpy, with the Financial Times saying the company still struggles to commercialize its services because users will use the app to find product tips before turning to Alibaba's Taobao Purchase with Tmall.

Therefore, Xiaohongshu’s internal testing initiative is also to retain platform merchants, thereby better opening up the path to commercialization.

Xiaohongshu insiders said that corporate WeChat jumps are different from external links. From a link perspective,

This is a function that accepts merchants’ traffic needs. In the promotion of many agents, the industries this function focuses on are education, photography, decoration design, etc. This is also an industry that has become active in Xiaohongshu in the past two years.

Xiaohongshu’s official website shows that the company has received institutional investment from major brands such as Alibaba, Tencent, GGV Capital and Sequoia Capital. The company was founded in Shanghai in 2013 by Mao Wenchao and Qu Fang. As of October 2019, the number of Xiaohongshu users has exceeded 100 million, 70% of which are born in the 1990s.

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