The relaxing and fun Chinese-style monster-collecting game 'Peach Blossom Master' collaborates with Liu Yexi to create a new fantasy universe of cyber monsters.

The 3D turn-based game "Peach Blossom Master" produced by 4399 Games will be launched in the near future. The game simplifies the traditional turn-based gameplay, allowing for rapid upgrades to increase combat power. You can also contract five spiritual pets with one person, and explore the secrets of the Peach Blossom Forest on the way to immortality with easy promotion and non-destructive evolution. The master-disciple gang gameplay allows players to make friends easily.

One person and five pets can change jobs, a more relaxed turn-based card experience

The story background of "Peach Blossom Master" takes place in the mysterious peach blossom forest. Players who are peach blossom masters can travel freely between the human world and the demon world to explore the secrets of the peach blossom forest that have been sealed for many years. In the Peach Blossom Forest Quest, players can freely choose multiple schools, or team up with peach blossom masters from other schools to take risks and fight side by side. Novice players can also change careers after reaching level 8, enjoying the fun of playing multiple careers in one game and experiencing different paths to immortality.

In the game, there are also spirits such as Bai Ze, Peach Blossom Rabbit, and Monkey King that are full of national style elements and are more suitable for Chinese players' physiques, waiting for players to choose. It can also contract five spiritual beasts at once to release more powerful power. "Peach Blossom Master" also encourages the establishment of friendly, close and even intimate connections between peach blossom masters, and provides multiple social relationship gameplays such as master-disciple, sworn sworn friendship, etc. In terms of art, every scene and tree in the Peach Blossom Forest is inspired by Chinese style, creating a romantic and healing game scene for players. There are also functions such as automatic pathfinding and automatic combat to help players "lay flat" and hang up to upgrade; for players who want to "progress" quickly, the in-game training resources are also very rich, which can meet the players' needs for rapid upgrades. No need Extra "liver" and "krypton".

Cross-border linkage with Liu Yexi, the AI ​​demon-catching master is coming

In order to let more people know about the "Peach Blossom Master" mobile game, the game In the announcement, the "monster-catching" attribute of the peach blossom masters was particularly amplified. Linked with the Douyin virtual character Liu Yexi - "a virtual beauty expert who can catch monsters", it realizes the cyber linkage between Yuanverse's "catching monsters" and Taolin's "catching monsters", and creates a fantasy fairy through virtual AI World, restore the world view of the game from the audio-visual dimension, stimulate the audience's interest in the symbiosis setting of humans and demons in "The Peach Blossom Master", and attract the attention of more Xianxia fans with novel marketing methods.

Liu Yexi is a virtual beauty blogger who became popular in the 2021 metaverse trend. With his unique makeup that combines Chinese style and futuristic sense, as well as a mix of cyberpunk and ancient fantasy scenes, he quickly became popular on Douyin. He became popular and was known as "Douyin's first metaverse blogger". At present, she has more than 8.07 million fans on the Douyin platform. Her videos have often been based on the theme of "catching monsters", which is very consistent with the tone of the game "Peach Blossom Master".

This cross-border linkage between "Peach Blossom Master" and Liu Yexi uses AI special effects to restore the world of monsters in the game, and uses "catching monsters" as the core resonance point to enable two-way interaction between IPs and provide Players have lit up the cross-dimensional imagination space, broadened the imagination space for cross-border cooperation in the game industry, and also allowed the game to be deeply linked to the current explosive short video trend. The linkage between games and AI technology has also promoted the iteration of traditional game content marketing forms, explaining to the public how new games in the new era should use new technologies, new platforms, and new ideas to produce new publicity content that the public loves.

Creative marketing of theme songs, releasing new potential of music

Before the game was launched, the first theme song "Peach Blossom Master" of "Peach Blossom Master" was also released. Officially launched on major music platforms such as QQ Music, Kugou Music, NetEase Cloud Music, and Kuwo Music, the famous musician [Fan Sisi] sang with all his heart, and sang the cute and lively little junior sister Qigong from the perspective of the little junior sister Taohua. , the happy daily life of cultivating immortals. Paired with the carefully produced theme song MV, the Peach Blossom Master's wonderful life of cultivating immortals is presented to players in multiple ways. The cheerful and relaxing tone of the song not only reflects the easy-to-play and low-threshold characteristics of the game, but also reflects the comfortable and pleasant gaming experience brought by Buddhist cultivation, which is more in line with the current players' preference for decompression.

After "Peach Blossom Little Master" was officially launched, it has gained the love of many game players. "Peach Blossom Master" is pursuing victory and once again exerts its efforts on the music track. It invites five well-known Douyin beauties whose real names are Ruxue, Zhenli, Wang Handayou, Nie Ke and Kaixinwawa to sing the cover, showing fairyland, liveliness, cuteness and playfulness. , Charm and other completely different "little junior sister" characters, allowing the public to have a deeper understanding of the game character setting of Peach Blossom Master in music, and its infinite space for growth.

Compared with traditional large-scale publicity methods such as spokespersons and press conferences, the music promotion model adopted by "Peach Blossom Master" focuses more on the game itself. The lyrics convey the idea that Peach Blossom Master travels across two realms to slay demons and belittle the joys and sorrows of the world. The open-minded mentality shows the chivalrous spirit of the Peach Blossom Master in every aspect, making the image of the Peach Blossom Master more three-dimensional, vivid and real.

In the Chinese Internet community where music collectives such as "Reverse War" and "Lonely Warrior" release the effect of game theme songs, the image of the cute and smart little junior sister shown in the theme song of "Peach Blossom Master" has once again been favored by Chinese games Player approval.

Creative purchases are made together, and the power of experts is deeply mobilized

In the release of the "Peach Blossom Master" game, 4399 adopted a strategy of integrating product and effect. From multiple dimensions such as must-see tutorials for novices, channel-limited benefits, special holiday gift packs, exclusive activation codes, spirit recommendations, sect displays, etc., we focus on short videos to attract traffic, increase the exposure of game products in short video APPs and other platform channels, and solve the problem of Solve the problem of traffic entrance.

In addition to focusing on short videos, "Peach Blossom Master" also actively taps traffic KOLs and actively links with game KOLs such as Douyin masters Aji and Lao Xing. In cooperation with top KOLs, "Peach Blossom Master" also integrates game introduction and gameplay into daily videos. In the process of linking with Douyin masters such as Li Wanji and Tangren Xiaoge, it does not change the original video tone of KOLs. Deeply integrate the game with daily short video content, thereby increasing the dissemination of the game itself and achieving a win-win situation for the game and KOL.

In terms of content, "Peach Blossom Master" adopts purchase advertising content that is more suitable for the preferences of gamers and even non-gamers, and establishes new marketing strategies such as content marketing to acquire customers at a lower cost. More users.

Last year, "Adventure Battle" launched by 4399 rushed into the top 10 best-selling mini-games on WeChat in the month it was launched, and ranked TOP3 in the best-selling mini-games on WeChat in September. , firmly established itself as the best-selling mini-game in China. Subsequently, "Adventure Battle" was launched in the Hong Kong and Taiwan markets under the pseudonym "Mushroom Brave", and became the best-selling game in Hong Kong and Taiwan. In the next six months, it successively topped the iOS best-selling list in South Korea, Japan and other Asian regions. It became the first domestic small game to be exported overseas with a daily revenue of tens of millions. It attracted the highest global revenue of 630 million yuan in a single month, demonstrating 4399's excellent game operation capabilities.

With the blessing of rich and efficient operating experience, 4399 will once again launch a new impact on the mobile game track with "Peach Blossom Master". Let us continue to look forward to what kind of new legend "Peach Blossom Master", which has attracted countless players with its exquisite graphics and diverse gameplay, can create in the field of 3D turn-based mobile games.

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