Newly launched ChinaJoy Short Play Innovation Forum and Short Play Overseas Exhibition Area to create a new paradise for short play creators

New trends in ChinaJoy: The newly launched ChinaJoy Short Play Innovation Forum and Short Play Overseas Exhibition Area create a new paradise for short play creators

The 21st ChinaJoy will be held from July 26 to July 29 The event was held grandly at the Shanghai New International Expo Center. At present, ChinaJoy Short Play Innovation Forum + Short Play Overseas Exhibition Area investment promotion has been fully launched. All micro short play companies are welcome to contact the organizer to inquire about participating in the exhibition.

Watch TV series or short plays? In the era of information explosion, this question seems to have an answer.

The market size is nearly 40 billion yuan, the daily payment is 60 million yuan, and more than 400 online dramas have been launched in half a year...Online micro-short dramas were very popular last winter, and some people even shouted "Hengdian becomes vertical store" Loud slogans.

The origin of online micro-short dramas: born in response to the times

The origin of online micro-short dramas can be traced back to the early 2000s. At that time, online video platforms began to rise, and some creative directors and actors began to try to create micro-movies. Micro-film series such as "Deep Flowers", "Old Boy" and "Puberty" appeared frequently, laying the foundation for the development of micro-plot short dramas. The popularity of short plays is not accidental. It satisfies modern people's pursuit of efficiency in their fast-paced lives. Short videos have changed people’s lifestyles, and watching short videos has become people’s living habit. As the audience for micro-short dramas increases, the potential and space for subsequent development are worth looking forward to. Recently, relevant national departments have brought the content of short plays into supervision, urging the industry to produce higher-quality and more culturally meaningful works, which is of great significance to the healthy development of the short play industry.

List of 2023 Micro-Short Drama Industry Supervision, Governance, Support and Incentive Policies

The first ChinaJoy Short Drama Innovation Forum is an industry hot spot and industry integration officially organized by ChinaJoy at the same time The special summit meeting will be held on July 25 at the Kerry Hotel in Pudong, Shanghai. The size of China's short drama market will exceed 50 billion yuan in 2024, and will exceed 100 billion yuan in 2027. In recent years, the short drama industry has bucked the trend, suddenly "exploded" and swept across the country rapidly. It has become a new growth outlet and is the most popular at the moment. one of the topics. In this context of frantic turbulence and rapid development, how can we ride on the wind and find new exports with more opportunities and future? Is it quality content, technological innovation, AI technology, global expansion, or the integration of film and games... Therefore, we will invite authoritative guests and industry elites in the fields of short dramas, games, video platforms, technology, etc. to participate in this meeting to jointly Share and discuss the infinite possibilities for the future development of short dramas, and strive to become an industry event that innovatively integrates short dramas and digital interactive entertainment in 2024.

The emergence of a new track: short plays overseas

With the rise of Chinese culture and the increase of international influence, the export of China’s excellent traditional culture has become A topic of great concern. As an emerging cultural form, online micro-short dramas will provide new opportunities for the output and dissemination of China's excellent traditional culture. By integrating the elements and characteristics of Chinese culture into online micro-short dramas, more overseas audiences can understand and understand China, and promote Chinese culture to go global.

Starting from the launch of the overseas short drama APP ReelShort in 2021, China’s short dramas have begun to go overseas. In November 2023, they will officially usher in a breakthrough point at home and abroad, mainly reflected in the software’s popularity on iOS in the United States. The number of downloads once climbed to the top of the overseas entertainment list, even surpassing the overseas version of TikTok, and became the focus of related industries at home and abroad.

#In the process of exporting short plays overseas, we found some successful cases. These works not only show China's rich cultural heritage, but also conform to the aesthetic habits and viewing preferences of overseas audiences; they can not only receive praise in overseas markets, but also provide new ideas and directions for domestic short drama creation. With the existence of language differences, cultural differences, copyright protection and other issues, it is not smooth sailing for Chinese short plays to go overseas on the road of exploring new tracks in the overseas market and tapping new opportunities in the blue ocean market of short plays.

ChinaJoy will plan to set up a short play overseas exhibition area in the BTOB Business Negotiation Hall. The purpose is to attract high-quality and high-viscosity short play companies to participate and promote the commercial and social value of short play works. Audience’s awareness and acceptance of high-quality works.

##There will be nearly 300 exhibitors at the ChinaJoy BTOB Business Negotiation Hall in 2023. Among them, nearly 100 foreign-funded companies are involved in 19 countries, accounting for a total of 35%. During the three days of the exhibition, the total number of visitors to the BTOB Business Negotiation Hall reached 39,238.

The 21st ChinaJoy will be held at the Shanghai New International Expo Center from July 26th to July 29th. China International Digital Interactive Entertainment Exhibition (ChinaJoy) is under the joint guidance of the State Press and Publication Administration and the Shanghai Municipal People's Government, hosted by the China Audiovisual and Digital Publishing Association and Shanghai Hanwei Xinheng Exhibition Co., Ltd., Shanghai Press and Publication Bureau and Pudong A comprehensive international digital entertainment industry event co-organized by the New District People's Government. Since it was first held in 2003, ChinaJoy has continued to pioneer and innovate, actively assisting the orderly, healthy and sustainable development of my country's game industry and digital entertainment industry, and its international influence is increasing day by day. ChinaJoy is not only a window for displaying game products, but also a powerful engine that promotes the development of the digital entertainment industry. Today, ChinaJoy has opened its arms to innovators in the field of short dramas and will work hand in hand with all participants to jointly draw a magnificent blueprint for the future digital entertainment industry in China and even the world.

Exhibition area + short drama innovation forum investment promotion has been fully launched. All micro-short drama companies are welcome to contact the organizer to discuss participation in the exhibition. We look forward to working with everyone at this year’s ChinaJoy to create an immersive experience journey that deeply integrates technology and culture!

The above is the detailed content of Newly launched ChinaJoy Short Play Innovation Forum and Short Play Overseas Exhibition Area to create a new paradise for short play creators. For more information, please follow other related articles on the PHP Chinese website!