How to list your own product links on Douyin Live? How to carry out live streaming?

With the booming development of online shopping, a new e-commerce model - Douyin live streaming of goods has emerged. This model enables merchants and individuals to display and sell products through live broadcasts, thereby significantly increasing sales conversion rates. In order to help you understand how to list product links in Douyin live broadcast, PHP editor Baicao has specially compiled a detailed tutorial.

1. How to list your own product links on Douyin Live?

To list product links in Douyin live broadcast, you need to follow the following steps:

1. Open a Douyin store

You need to open your own Douyin on the Douyin platform store and passed relevant certifications.

2. Product listing

In the backend of the Douyin store, list the products that need to be displayed in the live broadcast and fill in the detailed product information.

3. Generate product links

Generate a product link for each product, these links will be used in the live broadcast.

4. Be familiar with the live broadcast process

Understand the basic operation process of Douyin live broadcast, including starting the broadcast, interacting, displaying products, etc.

5. Start live broadcast

Select the "Live Broadcast" function in Douyin App to start live broadcast.

6. Add products to the live broadcast room

During the live broadcast process, add product links to the live broadcast room through the e-commerce function of the live broadcast room.

7. Display the product

Show the product features to the audience, introduce it in detail, and guide the audience to click on the link to purchase.

8. Interactive guidance

Guide the audience to pay attention to product links through interactive links, such as questions, draws, etc.

9. Monitor inventory

During the live broadcast, product inventory is monitored in real time and product information is updated in a timely manner.

10. End the live broadcast

After the live broadcast, the product links will be removed from the shelves and follow-up customer service will be provided.

2. How to carry goods through live broadcast?

Live streaming is a systematic process, involving multiple links:

1. Planning live broadcast content

Plan the theme and content of the live broadcast based on the target audience and product characteristics. .

2. Prepare live broadcast equipment

Make sure to have a stable network environment and equipment suitable for live broadcast, such as mobile phones, microphones, etc.

3. Pre-heating publicity

Pre-heat the upcoming live broadcast through short videos, social media and other channels.

4. Be familiar with product knowledge

In-depth understanding of the products to be displayed in the live broadcast, and prepare adequate product introductions.

5. Set up discount strategies

Set attractive discount strategies, such as limited-time discounts, full discount activities, etc.

6. Live interaction

During the live broadcast, interact with the audience to increase the audience’s participation and purchase intention.

7. Use marketing tools

Use the marketing tools provided by the Douyin platform, such as coupons, red envelopes, etc., to promote sales.

8. Data analysis

After the live broadcast, analyze the live broadcast data, understand the audience behavior, and optimize subsequent live broadcast strategies.

9. After-sales service

Provide high-quality after-sales service to enhance customer satisfaction and loyalty.

10. Continuous optimization

Continuously optimize the live broadcast content and product delivery strategy based on the live broadcast effect.

Listing product links and carrying goods on Douyin live broadcast requires merchants to be fully prepared and planned. From opening a Douyin store, product listing to live broadcast interaction and after-sales service, every link is crucial. Through careful planning and effective execution, merchants can achieve growth in product sales and expand sales channels on the Douyin live broadcast platform.

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