HUAWEI Pura 70 is a fashionable night, with a pioneering attitude that represents determination to move forward.

On the evening of May 24, Huawei held the "HUAWEI Pura 70 Fashion Night" offline event in Shanghai. Following the Huawei Pocket 2 Fashion Ceremony in February this year, Huawei once again used a unique fashion event to compete with The public shares their understanding of technological aesthetics.

He Gang, CEO of Huawei Device BG, attended the ceremony and delivered a speech, explaining Huawei's exploration and innovation in the integration of technology and fashion. Ni Ni appeared at the ceremony as the fashion ambassador of HUAWEI Pura 70 series and shared her wonderful story with the Pura 70 series.

At the same time, Huawei also brought a unique window display to the scene, cleverly integrating the pioneering color matching and unique design of Huawei Pura 70 series. Design elements such as starburst pattern and light-woven plaid create an elegant and fashionable visual effect, allowing guests at the scene to more deeply feel the avant-garde aesthetic charm emphasized by Huawei's Pura series.

As we all know, the development history of the P series is not only the development history of moving images, but also the evolution history of technological aesthetics. Huawei Pura 70 Behind the P series is the twelve-year persistent pursuit and unremitting exploration of technological aesthetics and peak images. Today, the P series brand has been refreshed and transformed into the HUAWEI Pura series, carrying forward the brand spirit of "chasing your heart and moving forward with determination".

He Gang said in his speech that adhering to Huawei’s original intention of being “consumer-centered”, the HUAWEI P series has continuously improved its focus on The pursuit of the beauty of design and images has shaped generations of classics, leading the development direction of industry aesthetics and moving images.

He further mentioned that this year the P series will be fully upgraded to HUAWEI Pura. Pura is not only a new life, but also has the meaning of "purity", which exactly represents Huawei's pursuit of ultimate design aesthetics and ultimate imaging capabilities.

"Pura is a new life, a style, and even a spirit. We look forward to everyone working with Pura to open up new horizons, explore unseen beauty, use imagination to inspire creativity, and make the world a brighter place. There are many possibilities." He Dong said in his speech.

Therefore, the protagonist of this event, Huawei Pura 70 series, naturally profoundly interprets Huawei’s unique understanding of aesthetics and inheritance of brand concepts. Take Huawei Pura 70 Ultra as an example. Huawei Pura 70 Ultra has a unique starburst design, which perfectly integrates modern technology and artistic aesthetics, as if it brings the mobile phone and the user into the dream of the bright starry sky beside the Seine. among. The exclusive lens embellished with the XMAGE image logo and the small gold mark in red circle adds a unique sense of ritual to the product, and more cleverly connects the user's emotional world through design. In addition, the weathervane design presented by the entire Huawei Pura 70 series explores the simple and unique triangular super symbol, which can be said to be a subversion and breakthrough of traditional geometric forms.

In terms of imaging technology, Huawei Pura 70 Ultra is the industry leader. It is equipped with the industry's first super-concentrated telescopic camera. The original rotating telescopic lens structure perfectly integrates a 1-inch outsole sensor with the industry's largest F1.6 physical aperture in a compact body with a thickness of only 8.4mm. During use, from the XMAGE logo on the imaging module, to the exclusive red circle embellished with the lens, to the professional mechanical sound when the lens is extended, every detail is full of a sense of ritual, making every creation a unique piece of art. experience.

######################### During the event, Ni Ni also shared her story with Huawei Pura 70 and the spirit of “forging ahead” that she understood. She admitted that she is still nervous and anxious even when she is on stage. However, this is precisely the subject of her life and the driving force for her desire to keep moving forward. In fact, Ni Ni’s unremitting exploration in acting and forge ahead in life coincide with the brand spirit of the Pura 70 series. ###

#In Ni Ni’s eyes, images are not only a tool for recording, but also a carrier of memories and emotions. These captured moments enrich her life and become precious souvenirs, while also inspiring her motivation to move forward.

At the event, Ni Ni shared a series of wonderful moments shot with Huawei Pura 70 Ultra. She said that while taking a nap on the set, she accidentally discovered the shadows of birds cast on the wall at dusk. They were circling and dancing, smart and vivid. When she pressed the shutter, the moment of freeze-frame seemed to make the birds in the photo come to life, as if telling a moving story of running towards each other.

She also showed a macro photo of a cat. In the photo, the cat’s whiskers are clearly defined and its expression is full of expression, making people wonder whether it is having a sweet dream. There are also fish swimming in the fish tank and the reflection of flowers on the water. These images are accurately captured by Huawei Pura 70 Ultra. Every photo is full of vitality and story.

“This is the meaning of images,” Ni Ni said. “These moments recorded by images and recorded will gradually enrich our lives, become precious memorials in life, and also become a source of support. The power of life for each of us to move forward.”

##Written at the end

From technology leadership to brand leadership, Huawei Pura 70 series interprets the brand spirit of moving forward with a pioneering attitude. In this era of technology and brand In the feast of art, Huawei's Pura 70 series not only demonstrated its outstanding technological strength to the public, but also conveyed Huawei's unique insights into aesthetics and its persistence and inheritance of brand concepts.

And this is inspiring every user to move forward, just as He Gang said: "Use imagination to inspire creativity and make the world glow with more possibilities."

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