Honor Zhao Ming said that mere co-branding has no value

According to news on May 28, the Honor 200 series of new phones will be officially released on May 27. In the face of external doubts about the "joint branding" between Honor and Yagu, Honor CEO Zhao Ming said in a group interview after the meeting: Simply co-branding has no value, and Honor still insists on the value proposition of not co-branding.

Zhao Ming has previously stated publicly that co-branding will only have limited improvement in mobile phone images, and Honor phones will not seek image co-branding. In this regard, Zhao Ming explained that the cooperation between Honor and Yagu is different from the common image joint names in the industry, but a joint exploration between the two parties based on art and technology. It is a deep technical cooperation born from the collision of AI technology and portrait aesthetics. As Zhao Ming said, most of the common image co-branding in the industry is based on camera brands. This type of joint branding can bring "leverage" to mobile phone brands in the early stages of cooperation. However, as time goes by and product development deepens, the limitations of hardware-level adjustments such as lens design and lens technology will gradually become apparent, especially when entering the market. In the AI ​​era, this limitation will become even more obvious. Under the continued impact of AI technology, mobile phone manufacturers that were previously keen on co-branding with camera brands have gradually realized that simple co-branding is of no value to the improvement of imaging technology, and have successively launched their own imaging technology brands. Honor, who realized earlier that "co-branding is useless", used technical cooperation as a driving force and relied on the Honor 200 series to take the lead in presenting Honor's new value proposition in portrait photography in the future. It can be said that what Honor values ​​​​is not the short-term popularity brought by brand co-branding, but through in-depth technical exchanges between the two parties, using AI capabilities to benchmark the entire process of Yagu's professional photography, and ultimately achieve light and shadow effects comparable to those of a SLR. Perhaps for Honor, which advocates long-termism, strength is more important than fame in video cooperation.

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