Introduction to Jingdong Express Edition's money-making mechanism

With the increasing demand for the use of Jingdong Express Edition, many people are asking about the money-making mechanism of Jingdong Express Edition. In order to meet everyone's needs, PHP editor Baicao specially brought you Jingdong Express today. Introduction to the money-making mechanism of JD Express Edition. Through the introduction of the content of the article, you can understand the specific content of JD Express Edition’s money-making mechanism, as well as the specific methods of using JD Express Edition to make money. I hope it can provide you with some help. Interested friends may wish to learn more.

On April 26, JD.com officially launched JD.com Express Edition, which means that JD.com’s sinking strategy has reached a new level. Originating from the JD supply chain, JD Express Edition focuses on low prices, high quality, simple operation, and fun, allowing more sinking users to enjoy low-price goods more simply and quickly. It has different focuses from the existing Jingxi, and provides The infinite imagination space of the outside world.

Data interpretation, the speed version APP usually only retains the main functions of the main APP, which greatly improves the user experience. At the same time, the speed version of the APP also takes up little space, runs smoothly, and saves traffic. In addition, many speed version apps adopt [cash incentives] to attract users.

According to this, the speed version APP has gained many users in a short period of time. According to QuestMobile data, as of October 2019, the total number of monthly active users of various speed version apps has exceeded 130 million, a year-on-year increase of more than 2.5 times. Among them, about 57.8% of users are distributed in third-tier cities and below, which is higher than the overall mobile Internet users in terms of distribution ratio.

JD.com now launches the speed version just to grab these incremental users. At the same time, the convenience of functions is also considered by JD.com. Compared with the comprehensive e-commerce application functions of the past, users in emerging markets need a simpler and more direct shopping method.

In order to improve the user experience, Jingdong Express Edition includes many features of the Express Edition APP, such as the application itself occupies less memory and the page layout is simpler. In addition, JD Express Edition has always followed the principle of providing users with high-quality products at low prices.

Wumian Finance researchers observed that there are several eye-catching columns on the homepage of JD Express Edition, such as [Extremely Good Goods], [Big Brands in Seconds], [9.9 Special Offer] and [1 Yuan Grab] ], the products in it all originate from JD.com’s supply chain. In addition to the attractive discounts, Wumian Finance researchers observed that the speed version also incorporates game links to interact with users. For example, the [Red Envelope Monopoly] section on the speed version homepage allows users to play games and win discounts at the same time, enriching the fun of the application.

After stabilizing its own growth pace through Jingxi, JD.com is looking to dig deeper into the sinking market through the Express Edition, which seems ambitious.

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