Xpeng Motors changes sales, new wholesale model promotion encounters challenges

News on May 24: Recently, it was reported that Xpeng Motors has made an important personnel change. According to Jiemian News, Gu Yuanqin, vice president of operation and management of Xpeng Motors' financial platform, has succeeded Wang Tong as the new head of sales of Xpeng Motors.

Gu Yuanqin, 63 years old, previously served as a director of Guangzhou Higer Communications Co., Ltd. in the field of communication and navigation equipment production. During his tenure at the company, he assisted Xiaopeng Motors in successfully developing the Beidou high-precision Navigation and positioning system. His rich experience will have a great impact on Xpeng Motors’ sales business.

The editor learned that Wang Tong, the former head of sales, has been transferred to manage the president’s office business. Wang Tong has only served as sales manager for one year.

In addition, Xpeng Motors has also made new attempts in sales strategies. According to reports, Xpeng Motors in April asked dealers to purchase half of the target sales volume of vehicles every month in order to improve delivery efficiency. However, due to internal concerns and resistance from dealers, this sales model is currently only being tested in gray scale on a small scale and has not yet been promoted nationwide.

Despite fierce market competition, Xpeng Motors' sales performance has maintained steady growth. Data shows that Xpeng Motors delivered 9,393 vehicles in April, a year-on-year increase of 33%. From January to April this year, Xpeng Motors delivered a total of 31,214 new cars, a year-on-year increase of 23%. This series of growth data shows that Xpeng Motors has a stable consumer group in the market and continues to attract new car owners. This once again proves that Xpeng Motors' product quality and services are recognized and loved by consumers. Xpeng Motors has been committed to promoting smart cars. Looking to the future, Xiaopeng Motors is optimistic about its second-quarter performance. Officials expect second-quarter deliveries to reach 29,000 to 32,000 vehicles, although market expectations were for 38,147 vehicles. At the same time, Xpeng Motors also expects second-quarter revenue to reach between 7.5 billion yuan and 8.3 billion yuan.

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