Xiaomi announced a comprehensive deepening of strategic cooperation with JD.com: a three-year goal of 200 billion!

News on May 13, according to Xiaomi’s official Weibo, Xiaomi and JD.com recently reached a new strategic cooperation. Lu Weibing, partner, president and president of the international business department of Xiaomi Group, and Xu Ran, CEO of JD.com, attended the ceremony and witnessed the strategic signing.

The two parties have clarified Xiaomi’s omni-channel sales target of 200 billion in the next three years. At the same time, they will jointly promote the popularization of multi-category Xiaomi smart hardware products, allowing more users to enjoy Xiaomi’s full-scenario smart experience. Accelerate the full implementation of the "Full Ecosystem for People, Cars and Homes" strategy.

JD.com also posted a response on social media.

JD.com announced on its official Weibo that it has reached a new strategic cooperation with Xiaomi. In the future, the two parties will deepen cooperation in retail, logistics, technology, finance and other fields to jointly promote the sales growth of multi-category Xiaomi smart hardware products.

In fact, JD.com has always been the most important sales platform for Xiaomi products, and Xiaomi is also the main brand in the mobile digital category on JD.com.

Take last year’s 618 as an example, Xiaomi mobile phone won the sales championship of mobile phones in the full price range below 6,000.

Among them, Xiaomi 13 ranked first in sales between 4000-5999 yuan, Redmi K60 Pro ranked first in sales in 3000-3999 yuan, Redmi K60 ranked first in sales in 2000-2999 yuan, and Redmi Note 12 Turbo ranked first in sales between 1500-1999 yuan The sales volume of RMB 1,000-1,499 yuan is the first place for Redmi Note11, and the Redmi 10A is the sales volume for RMB 500-999 yuan.

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