NIO CEO Li Bin: The mobile phone business aims to improve the Internet experience of car owners, not compete with Xiaomi and Huawei

News on June 2: Recently, at the 2024 Future Automobile Pioneer Conference, NIO CEO Li Bin expressed his views on NIO’s mobile phone business. He clarified that NIO does not intend to compete with companies such as Xiaomi and Huawei in the mobile phone market, but focuses on providing NIO car users with an excellent driver Internet experience. Li Bin emphasized that due to NIO’s deep integration of underlying software, they are confident in providing the best driver interconnection experience on the market.

After understanding by the data editor, Li Bin further pointed out that NIO adheres to the principle of user experience first, promises to provide a mobile phone environment with zero advertising and zero pre-installation, and is committed to creating the "cleanest" mobile phone for users. . At the same time, he also emphasized the advantages of NIO’s handheld mobile phones in terms of battery life and basic performance. In addition, Li Bin also advocated that future mobile phones connected to cars should remove advertising interfaces to improve user experience. He revealed that NIO will launch a second-generation mobile phone product.

Regarding the reason why NIO got involved in the mobile phone field, Li Bin explained that it aims to provide NIO car owners with a device that can improve or further enhance the car experience. He gave an example, even if it is just a super easy-to-use car key box, it is worth NIO’s investment in research and development.

Recently, Weilai officially launched its first electric car NIO Phone in September last year, offering three versions for consumers to choose from, with a starting price of 6,499 yuan and a top-end version priced at 7,499 yuan. Although the current user base of Weilai mobile phones is relatively small, its business model has been initially verified. Li Bin once said that if there are 5 million car owners, half of whom are willing to buy NIO mobile phones and replace them every three years, then NIO's mobile phone business will be expected to achieve sustainable development, although the gross profit margin may not be particularly high.

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