FAW-Volkswagen faces sales difficulties and competition in the new energy vehicle market becomes increasingly fierce

News on May 12: Recently, a memo from Volkswagen’s internal department circulated on the Internet, which mentioned a plan called “Operation Breakout”. It is said that the company is currently in an urgent and crucial transformation stage, and it emphasizes that it has no choice but to go all out, calling on all employees to unite and work together. However, FAW-Volkswagen officials stated in response to media inquiries that the contents of the memo were "inaccurate."

##According to the latest statistics, FAW-Volkswagen’s sales in April were 119,032 vehicles, a decrease of 15.6% compared with the same period last year, and its share in the domestic market also fell to 7.8%. At the same time, the performance of domestic sales champion BYD is completely different. BYD's April sales reached 254,131 vehicles, a year-on-year increase of 31.1%. Not only did its sales far exceed FAW-Volkswagen, the growth rate was also quite astonishing.

In addition to FAW-Volkswagen, another joint venture brand of Volkswagen China, SAIC-Volkswagen, is also facing sales difficulties. In April, SAIC Volkswagen sold 78,313 vehicles, a sharp decline of 21.7% year-on-year. Its sales have begun to be surpassed by domestic car brands such as Chery, Geely, and Changan. According to the editor's understanding, Volkswagen China has been unable to launch popular models in the field of new energy vehicles, which may put it in a more passive position in the competition with Chinese new energy vehicle companies.

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