Jointly designed the Xiangjie S9 model, Huawei transferred the 'Xiangjie' trademark to BAIC

According to news on May 28, Huawei Technologies Co., Ltd. recently officially transferred its "Xiangjie" transportation trademark rights to Beijing New Energy Vehicle Co., Ltd. . It is reported that the trademark was originally submitted by Huawei in May last year and was approved for registration in November of the same year.

So far, Huawei has applied for multiple "Xiangjie" trademarks, covering multiple international categories such as advertising sales, education and entertainment, and metal materials. The review of these trademarks is in progress and the status is shown as "awaiting substantive review".

It is understood that the "Xiangjie" brand is actually a project jointly created by Huawei and BAIC Group. The first model of the cooperation between the two parties, "Xiangjie S9", was officially released in April this year and is planned to be officially launched on the market between July and August this year. This model is characterized by flat and slender body lines, showing elegant proportions, and is market positioned as a high-end D-segment car.

In terms of design, "Xiangjie S9" follows the design concept of Inside-Out and maximizes the cockpit space through carefully crafted body proportions.

The available space in the cabin is as high as 3460mm. This feature enables it to compete with high-end products such as the Mercedes-Benz S-Class, BMW 7 Series and Audi A8L on the market.

In recent years, Yu Chengdong, senior vice president of the Guangzhou Auto Show, has revealed that Huawei’s layout in the automotive field is not limited to the two brands it has launched, Jiejie and Zhijie. In the future, it will also cooperate with BAIC Together with JAC and other partners, we will launch more "Jie" series products. The transfer of the "Xiangjie" trademark and the release of new models are undoubtedly important steps in Huawei's strategic layout.

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