A new model with a small foldable screen is scheduled to be released. Can Honor break the game with a 'big screen”?

# As early as a few years ago, the mobile phone market has always regarded folding screen mobile phones as "life-saving straw". The novel body shape is enough to stimulate consumers. visual nerve, in order to bring the mobile phone market back to the prosperity of ten years ago. However, there are actually very few players that have truly broken through. In the global market, Samsung is the biggest winner, while the domestic market is just a competition between Huawei and Honor, which once reached a deadlock.

This year, leading brands have also begun to slow down the update of their folding screen mobile phone product lines. In the first half of this year, only vivo has completed the launch of horizontal folding screen mobile phones. iterate. As for vertical folding screen phones, which we commonly call small folding phones, only ZTE, a newcomer, has launched the Nubia Flip for the mid-to-low-end market, and Huawei has released a new iteration of the Pocket series.

(Source: Nubia)

Even if the screen is foldable The market competition is fierce, especially for small folding mobile phones. Although Huawei and Samsung are almost the only ones that can attract attention, leading brands have joined the battle. According to official news, Honor’s first small folding screen phone Magic V Flip is scheduled to be released in Shanghai on June 13. This will be the representative work of Honor launching a new round of offensive into the folding screen market.

(Source: Honor Mobile Official Weibo)

Then The question also arises. Glory is already at the top of the horizontal folding screen mobile phone market. Why is it releasing a small folding screen mobile phone?

Honor has created a "giant screen" small foldable

Honor CEO Zhao Ming accepted the During the media group interview, it was revealed that Honor’s first small folding screen phone must be “very different”. It wasn’t until the official promotional images of the Magic V Flip were exposed today that we discovered that the “big” here does indeed mean big in the physical sense.

The most shocking thing about Magic V Flip is the external screen. There are only two cameras on the entire external screen, which are placed on the left side in a hole-punching manner. All are display areas. According to reports, the external display area of ​​this small folding screen mobile phone is fully 4 inches in size, making it the largest external screen size of a vertical folding screen mobile phone so far.

## (Source: Honor Mobile Official Weibo)

If you have no idea about 4 inches, Xiao Lei can give a simple example: the iPhone 4S has only a 3.5-inch screen, and it was not until the iPhone 5 that it had a 4-inch screen.

In addition to the external screen, Magic V Flip has also been exposed in three colors: Iris Black, Champagne Pink, and Camellia White. This is actually the color scheme that Honor has used for a long time. . Compared with the horizontal folding screen phones previously released by Honor, the fashion attributes of Magic V Flip will be more obvious. For example, Honor's usual velvet black is replaced by iris black. The latter uses golden shiny metal on the frame, giving it a visual texture. It will be better.

Earlier news revealed that Magic V Flip has two biggest breakthroughs. On the one hand, it is the display size of the external screen visible to our naked eyes, and on the other hand, it is the battery, Battery life and fast charging. Magic V Flip has a dual-cell 4500 mAh large-capacity battery solution that supports up to 66W fast charging.

Although in terms of parameters, the 4500 mAh battery and 66W fast charging are not the top level in the industry, Honor has not yet disclosed the dimensions of the machine. The most worthwhile The focus is still on how Honor can pack a larger-capacity battery while controlling the size of the body.

## (Source: Honor Mobile Official Weibo)

In terms of peripheral configuration, Magic V Flip has up to 12GB of memory, 1TB of storage space, a main image camera + ultra-wide-angle solution, and may be equipped with the Snapdragon 8+ mobile platform in terms of performance. Of course, according to the timeline, maybe the Yagu portrait launched in the Honor 200 series can also be equipped on the Magic V Flip, but the official has not disclosed more information about this part.

Obviously, Magic V Flip is not a "flagship" small folding screen phone. It cannot be said to be top-notch in terms of performance and imaging, but Honor The positioning of this product is also very clear. It focuses on fashion and makes more operational solutions that are different from competing products, so as to occupy the position in the mid-range market first.

But it’s really embarrassing that Honor chose to release the Magic V Flip at this point in time.

Magic V Flip came a little late

Moto released the world’s first vertical folding screen mobile phone, moto razr (2019), in 2019. Subsequently, Samsung and Huawei also launched vertical folding screen mobile phones. Today, among the world’s mainstream mobile phone brands, only Honor remains. And Xiaomi has not officially released its first small foldable screen phone.

#Compared with large folding screens, this kind of vertical folding screen mobile phone with a small body has not been very popular among consumers, especially among various brands. Actively adding office capabilities to large folding screen phones has made the status of small folding screen phones even more embarrassing. But it also benefits from the "speciality" of the small foldable screen, which makes it quite resistant in niche markets, such as the women's market, fashion market, etc., and even once surpassed the market share of large foldable screens.

But even so, there are still news that vivo and OPPO have withdrawn from the small folding screen mobile phone market, and Xiaomi’s first small folding screen mobile phone has been continuously postponed. As of today, the schedule has not been set. It is true that if Honor wants to stand out in this fiercely competitive small folding screen market, it must show a lot of sincerity.

(Photo source: vivo)

Glory made Small folding screens came relatively late, mainly waiting for the technology and market to mature. The Magic V Flip broke the previous rule that small folding screens were impractical and added more practical operation methods to the external screen. According to the exposure image, Magic V Flip is likely to support most operations on the external screen, so that most functions can be implemented with one hand even without opening the phone.

Different from the design logic of other competing products, Honor has expanded the size of the external screen while placing the camera on the left side, so that most users who are accustomed to right-handed operations can Able to complete all operations in closed state. Jiang Hairong also said on his personal Weibo that media friends said that Honor Magic V Flip is the industry’s first “right-hand screen small foldable”.

## (Photo source: Weibo @江hairong-Harrison)

In addition, compared with large folding screens, small folding screens are more susceptible to damage to hinges, glass and other parts. Honor has continuously improved the craftsmanship of these two parts in the past generations of folding screen mobile phones. For example, on the Magic Vs2, Honor achieved a folding durability of more than 400,000 times with the Luban titanium hinge, setting a new industry record.

In terms of positioning, the Magic V Flip may be Honor’s test piece. After all, its performance and images cannot be called flagship configurations, but from a results-oriented perspective, It may also be one of the most mature small folding screen phones in the industry, such as a more durable hinge, a more scratch-resistant screen, etc.

Indeed, compared to other brands, Honor’s first small folding screen mobile phone came a little late, but in the years when folding screen mobile phones first became popular, most of them Most brands are just crossing the river by feeling the stones, and it is difficult to calm down and think about what vertical folding can bring to users. However, after the noise gradually dissipates, more time and space are given to brands, allowing brands to have the opportunity to start from the user's perspective. , to create a truly practical small folding screen mobile phone.

Stand firmly in the folding screen market, Honor fights against the odds

As one of the first batch of mobile phones to enter the folding screen market As a manufacturer in the field, Honor has become the brightest star in the industry by relying on its unique market strategy. According to data released by market research organization TechInsights, Honor's folding screen market share in the first quarter of 2024 ranked third in the world and Western Europe, and ranked second in mainland China.

The reason why it can occupy such a large market share is actually related to Honor’s product layout. At present, the Honor folding screen family includes three models: Magic V2, Magic Vs2 and Magic V Purse. The first two models correspond to the flagship market and the mid-range market respectively, while the latter dominates the fashion track with its stylish outer folding design. In addition, Honor is also the first mobile phone brand to consider that folding screen phones also need to be in the mid-range market. The Magic Vs2, with a starting price of less than 6,000 yuan, has become one of the first choices for many consumers who want to try folding screen phones.

(Photo source: Glory Mall)

In the just-concluded During the 618 event, Honor’s foldable screen family saw a year-on-year sales surge of 269%, making it one of the biggest winners of the event.

Glory has begun to attack the small folding screen market. The more core reason is to grasp the current development trend of the folding screen market. After all, in the entire smartphone market Here, Honor still has to face many strong opponents, including strong opponents such as Samsung and Huawei.

总体来看，荣耀进入小折叠屏手机市场有助于提升技术形象、扩大市场份额并提高品牌高端定位，但同时也面临技术创新、市场竞争和成本控制等挑战。成功的关键在于如何在技术、设计和市场推广上找到平衡点，并在竞争激烈的市场中脱颖而出。而推出偏向中端定位的Magic V Flip小折叠屏手机，其定价不会太高，但却能在系统、操作逻辑或是荣耀擅长的写真人像，给荣耀的用户带来更多新鲜的体验，从而使荣耀获得更高的市场认可度。

（图源：微博@姜海荣-Harrison）

不过，Magic V Flip目前也仅仅是官宣定档，更多性能、设计上的细节也还未公开，而荣耀能否在小折叠屏市场继续赢得用户的口碑，最终还要看产品力表现如何。荣耀Magic V Flip能否让荣耀在折叠屏市场大放异彩，雷科技也将在6月13日亲赴现场，为给各位带来最新报道和一手体验，敬请期待。

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