Meizu officially announces new product launch, Flyme AIOS becomes the biggest protagonist?

At the beginning of the year, Meizu announced with a high profile that it would stop its traditional smartphone projects and released its first "AI terminal" - Meizu 21PRO. At the press conference, Meizu invited Li Nan and Yang Yan. Under the guidance of these two "senior Meizu friends", they entered Meizu's exclusive AI world.

However, as an AI terminal, the actual performance of Meizu 21 PRO did not satisfy Meizu friends, especially the actual implementation of AI functions seems to be different from the press conference. There is some gap in publicity. Just when people thought Meizu's "ALL IN AI strategy" might be coming to an end, its official account suddenly announced the arrival of three new AI products on May 6.

(Photo source: Meizu)

Combined with previously leaked Information, the biggest highlight of this conference is Meizu's new mid-range model Meizu 21 NOTE. This is also the first time that Meizu has put the "NOTE" suffix on a main brand model, and its performance is exciting. In addition, Meizu officially announced the arrival of Flyme AI, which means that although Meizu is about to release a mid-range phone, AI is still its core theme.

Since Meizu returned to the public eye, almost every product released has been controversial, especially after the complete shift to AI, the brand's positioning and strategy have changed. , which attracted many voices of doubt. Whether Meizu can achieve a perfect counterattack with this conference is exactly what we are looking forward to.

Flyme AI, fill the pie first

Meizu introduced Meizu 21 at the press conference at the beginning of the year Both PRO and the new Flyme have been pushed to a certain height. Solgan bombardments such as "open AI terminal" and "Raspberry Pi in the AI ​​era" have taken turns, making the market's expectations for it even higher.

#But the reality is more like Meizu has drawn a perfect pie for everyone. In this "pie", those AI secretaries, AI Mini programs and open platforms almost only exist on the PPT at the press conference, not in the Meizu 21 PRO in the hands of users.

What Flyme AI (New Flyme for New Generations) has to do is to materialize the pie drawn at the beginning of the year.

At the bottom of the system, Meizu believes that most AI phones on the market only provide a GPT-like tool on the mobile phone to provide help to users with the help of this application. What needs to be done is real "AIOS", which is to let the mobile phone know how to help users realize functions. For example, Meizu once mentioned "AI Secretary", which is an automated tool that can replicate user behavior. When you use the same APP to order the same dish from the same takeaway restaurant multiple times, Flyme AI can automatically help You complete a series of operations to truly free your hands.

(Source: Meizu)

Understand, analyze, and learn the user’s operation logic, and The core of completing each step according to the intention lies in the support of the large language model behind it, and Meizu advocates opening this part to more third-party platforms. Although everyone is adding firewood and the flames are high, Meizu's current problem is that it has not yet achieved a breakthrough from "0" to "1", which is relatively difficult.

#In terms of application, Meizu also considered the AI ​​ecosystem and proposed a plan for AI applets. AI applet is actually our common "intelligent body", also called Agent, which is equivalent to a professional small model tool that handles work requirements in different scenarios. Although the development of AI applets is not difficult, due to the limitations of Flyme’s installed base and the number of developers, the response to this plan after it was made public did not seem to be very enthusiastic.

## (Source: Meizu)

Flyme AI can be said to be One of Meizu's most interesting "new products" this year, the official has only announced one of its functions: live notifications. Live notifications are dynamic notification reminders similar to iOS's Smart Island and Honor's Smart Capsules. They are a popular feature nowadays. As for whether Flyme AI can implement the AI ​​functions and plans announced at the beginning of the year, it remains to be officially revealed.

The one with pre-installed Flyme AI is naturally the Meizu 21 NOTE that was unveiled at the same conference. This model will be equipped with the Snapdragon 8 Gen 2 mobile platform and has a display size of 6.8 inches, also available in white bezel version. In fact, the configuration of this model is indeed not too eye-catching in 2024. How Meizu can make the new Flyme AI play a greater role in this mid-range model may be what Meizu friends are concerned about. .

"ALL IN AI" strategy, has Meizu succeeded?

Although Meizu is not the first mobile phone manufacturer to propose an AI strategy, it is the most thorough mobile phone manufacturer to turn to the AI ​​track. Since Meizu 21 PRO Starting from now on, all its products will be endowed with “AI” features. Of course, judging from market feedback, Meizu’s “ALL IN AI” is indeed a little less popular.

As Meizu’s first AI terminal, Meizu 21 PRO’s product performance can actually be regarded as a mainstream flagship level. For example, its performance is supported by the Snapdragon 8 Gen 3 mobile platform, and its peripheral configuration also includes mEngine motors and ultrasonics. Fingerprints, etc. However, if it is classified as an "AI terminal", the performance of Meizu 21 PRO is relatively average.

(Source: Meizu)

Functionally, Meizu 21 PRO can currently only implement AI assistant, AI screen recognition and AI image processing. Among them, the AI ​​assistant also answered questions incorrectly in the early stages: some netizens asked Aicy Assistant "How is OnePlus 12?", and the answer given was The answer is "equal to 3", which is ridiculous. Although Meizu has optimized such problems in subsequent updates, it has also left a bad impression on consumers.

(Source: Meizu)

Of course, whether it is AI AI functions such as erasure, AI image expansion, and AI assistant are not uncommon on most new mobile phones. New phones from brands such as Xiaomi, OPPO, and Huawei can basically use self-developed large models to provide similar AI Features, this resulted in Meizu failing to make enough differentiation even though it shouted the slogan "ALL IN AI".

#But Meizu has advantages that other brands do not have. For example, in the field of virtual reality or the field of cars and machines, it can be driven by Flyme to complete the transformation from smart phones to smart phones. transformation to AI. In the Flyme AI promotional animation, it was revealed that Meizu seems to be preparing a 65-inch LED TV to enter the AI ​​home appliance market.

(Source: Meizu)

It can be said that in AI In the initial stage of the mobile market, Meizu is indeed the company that has made the biggest strides, but the early results have not been as great as everyone expected. This may be because Meizu’s Flyme has always been a leader in customized systems in the past. Mei friends naturally have higher expectations for its debut after entering the AI ​​field, and only then did some gaps appear that were not in line with expectations. Market data shows that the initial sales of Meizu 21 PRO are about 2-3 times higher than that of the previous generation Meizu 20 PRO, and the former also won the first place in sales in the same period and at the same price, and its performance is still in line with expectations.

AI mobile phone war, can Meizu make a comeback?

Market research organization Counterpoint Research pointed out in the latest "Generative AI Mobile Phone Industry White Paper" that AI mobile phones will enter an explosive period in 2024 and may break through by 2027. 1 billion mark, accounting for more than 50% of annual shipments, and is in the mainstream position.

Perhaps seeing the changes in the mobile phone market, starting from 2023, most mobile phone manufacturers have followed the AI ​​trend and launched "AI mobile phones". In this "AI In the "Mobile Phone War", Meizu can be said to be the most unique player.

Compared with other manufacturers, Meizu’s mobile phone business has not been too eye-catching before Meizu 20’s “return” to the market, especially after many rounds of reshuffles. There are not many mainstream manufacturers left in the market. Meizu is still under great pressure to change its track. At the launch of Meizu 21 PRO at the beginning of the year, Li Nan also said frankly that the reason why Meizu wants to be the "Raspberry Pi in the AI ​​era" is because of the ecological niche of small brands in the era of large models.

(Photo source: Photographed by Lei Technology)

Meizu’s " The positioning of "AI Terminal" is more towards platform-level AI, which means that Meizu needs to continuously launch hardware and improve software services so that more developers can join it. This may explain why Meizu mentioned at the press conference at the beginning of the year that some AI functions are not yet open, but it is actually still waiting for the arrival of the new Flyme AI.

This May conference may be the most important conference since Meizu turned to "AI terminals", except for its first mid-range AI machine In addition to the arrival of Meizu 21 NOTE, other new products such as Flyme AI and AI TV have also been unveiled, jointly building Meizu's AI ecosystem. By then, it will not be too late for us to judge whether Meizu can usher in a turning point in this AI mobile phone war.

#In 2024, large-scale AI models will be implemented at an accelerated pace, cars will become a prime scene, and "the second half is about intelligence" will become the industry consensus.

##On April 25, the Beijing Auto Show became a watershed in the second half of new energy vehicles, with intelligence becoming the absolute protagonist, domestic brands rising strongly, and entrepreneurs’ “new car models” becoming the landscape. Fuel vehicles, joint venture vehicles, foreign brands, and functional vehicles are completely left behind.

During the auto show, Lei Technology's new media "Focus on electric vehicles and better understand intelligence", Dianchetong, sent a luxury reporting team to Beijing to conduct systematic first-line professional in-depth reporting, outputting a total of 8 videos and 8 in-depth analyses. As well as a large amount of short content, it has received millions of + reads across the entire network, and has received a number of WeChat articles worth 100,000 + hits (real traffic), attracting great attention from professional media in the industry.

#

The above is the detailed content of Meizu officially announces new product launch, Flyme AIOS becomes the biggest protagonist?. For more information, please follow other related articles on the PHP Chinese website!