2024 Carnival Zhengtu IP cross-border cooperation jointly promotes traditional Chinese culture

At the 2024 Carnival, Zhengtu IP will have cross-circle linkage with the traditional intangible cultural heritage dragon boat and the classic animation "Journey to the West" to jointly inherit and promote traditional Chinese culture.

■Zhengtu IP will cooperate with Fang Shaohuang, the intangible inheritor of dragon boat making skills. He personally made the actual Zhengtu dragon boat full of classic Zhengtu elements to show the beauty of traditional Chinese culture with more details. , celebrating the Journey Carnival with players.

■Zhengtu IP will be deeply linked with the classic 1999 version of "Journey to the West" cartoon to jointly recall players' beautiful childhood and youth memories.

Zhengtu IPX Intangible Cultural Heritage Dragon Boat Online + Offline Close Cooperation

As a classic nationally created game, Zhengtu players are no strangers to traditional dragon boat culture. It has always appeared in the form of classic missions. In the game, brothers and sisters in the family work together to participate in the competition, race on boats, and ride the waves. During the 2024 Carnival, Zhengtu IP will cooperate across circles with Fang Shaohuang, the intangible inheritor of dragon boat making skills, to jointly protect and inherit traditional Chinese culture.

■Zhengtu IP will conduct cross-border cooperation with Fang Shaohuang, the intangible inheritor of dragon boat making skills. With more than 50 years of craftsmanship, he personally made a real Zhengtu dragon boat full of Zhengtu classic elements, integrated it into Zhengtu's unique art style, showed the beauty of traditional Chinese culture with more details, and celebrated the Zhengtu Carnival with players.

##■ June 8th is an important moment for the entire offline celebration of Journey. Mr. Fang Shaohuang will go to the Chengdu Dong’an Pavilion Ceremony to participate in the Journey Intangible Cultural Heritage Dragon Boat Festival. The handover ceremony was held to inherit traditional Chinese culture together with Zhengtu IP.

■Zhengtu Carnival, a variety of PC and mobile games, will hold the Zhengtu Dragon Boat Race in the game. In the exciting atmosphere, family brothers move forward through the waves to compete for family glory and rewards.

Zhengtu The entire Zhengtu series has had cross-border cooperation with Shanghai Meiying Studio to link the national war culture of Zhengtu IP with the Chinese comic culture such as Calabash Baby, Nezha Naohai, and Baolian Lantern, triggering a nostalgic craze among Zhengtu players born in the 70s and 80s.

During this year's carnival, Zhengtu IP will continue to promote traditional Chinese culture and will have in-depth linkage with the classic 99 version of the "Journey to the West" cartoon to jointly recall the players' beautiful childhood and youth memories.

As a nationally-created martial arts brand IP, Zhengtu Games contains various philosophical ideas from Confucianism, Taoism, Legalism, and Mohism in traditional Chinese culture. Players can enjoy the representative Chinese architecture of each period and appreciate the profoundness of China's five thousand years of traditional culture during the game. "Journey to the West" is a classic of Chinese novels about gods and demons. It is one of the four classic Chinese classics. The story of Tang Monk, Sun Wukong, Zhu Bajie, and Sha Wujing, the four masters and their apprentices, who went to the West to learn Buddhist scriptures can be said to be a nationally popular one. Everyone knows it. , no one knows.

Zhengtu has accompanied many players born in the 70s and 80s through their youth, leaving behind precious memories; the 1999 version of the "Journey to the West" cartoon has also accompanied many players in their childhoods and youth are the collective memories of a generation of journey players. The two major IPs are strongly linked. Zhengtu’s many PC and mobile games closely combine the animation culture of "Journey to the West" with Zhengtu culture to enhance the player experience: in the game, there will be elements related to Journey to the West that players are familiar with, providing Bringing players more and more interesting experiences.

The 2024 Zhengtu Carnival is about to kick off grandly. Let us look forward to the cross-border linkage between Zhengtu IP, intangible cultural heritage dragon boats, and "Journey to the West" animation, to promote the diversified development of Zhengtu IP culture.

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