Attention Economics: A Meme Valuation Framework

Original source: redphone X account

By most “token economics” measures, Meme The value should be close to zero (or even have no value). However, there are already three memes in the top 25 by market capitalization ($DOGE, $SHIB, and $PEPE), and this number is likely to increase.

So what is going on? How do we objectively judge which memes are worth holding?

I have always referred to my internal framework as "Attention Economics", which focuses on metrics that are harder to quantify than token economics. Specifically include but are not limited to:

1. Audience size. How large an audience can this Meme attract? (Man’s best friend, the dog, apparently has more universal appeal than some obscure inside joke)

2. Sustainability. Is this Meme a flash in the pan, or is it related to a long-standing human interest? In other words, is it at least likely to continue to attract attention? For example, the PolitiFi coin is getting a lot of attention right now, but what happens to the coin that loses the election? What about the winner?

3. Gender attraction. Related to audience size, can this Meme cross gender boundaries and attract more holders?

4. Visualization. Can you use an iconic image to represent the essence of this meme? It would be even better if you could combine meme visual elements with new images (such as giving someone a $WIF hat).

5. Accessibility. Are there a large amount of funds active on the parent chain of this coin? For example, if you want to maximize the meme's chances, you could issue it on $SOL.

6. category. Is this coin a forerunner or can it create a whole new Meme category (such as a national coin)?

7. Spokesperson. Are there any famous or inspiring figures associated with this coin? For example, $DOGE supported by @elonmusk or $WIF supported by @blknoiz06.

8. Community. Are the creators or fans of this coin active on social media?

9. Catalytic event. Are there any upcoming news events that could spark more interest in this coin? For example, the election was a catalyst for memes like $BODEN and $TRUMP.

10. Origin story. Is there an interesting story, mystery or conspiracy surrounding the origin of this coin? Satoshi Nakamoto and Bitcoin are great examples of this. RSIC•GENESIS•RUNE on BTC is also a good example. Did Casey create it?

11. Geographic coverage. Does this coin appeal to an international audience, or is it limited to specific jurisdictions?

12. Atmosphere. Does this coin bring good feelings? Does it make you laugh? Do you want to share it on social media?

In general, the core idea of ​​attention economics is that a coin’s ability to attract attention is more important than other indicators. The greater your ability to attract attention, the greater your potential upside. There are also some very real and identifiable factors that determine a coin’s room for growth.

I still remember how tacky “tokenomics” seemed when it first came out. At the time it felt too academic, like Wall Street guys trying to get into the cryptocurrency rave wearing suits. However, just a few years later, token economics have become widely accepted and come under rigorous scrutiny. Attention economics is like a new addition to token economics.

Of course, over time, attention economics and token economics will gradually merge. I have said that I believe the biggest Memes will evolve into huge monsters with chains, DEXs, branded applications, etc. (imagine Pepechain). They will gradually increase utility (like we saw with NFTs in the last cycle).

But first and foremost, attention is the most important, and it’s the only factor I consider when buying Meme. As long as you attract enough attention, the world will offer you its treasures.

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