Omdia: The average annual compound annual growth rate of OLED screens in the mobile PC market will reach 37% in 2031

According to Omdia's "Display Panel Long-term Demand Forecast Tracking Report", the mobile PC market's demand for OLED displays is expected to grow at a compound annual growth rate (CAGR) of 37% from 2023 to 2031. This surge shows a trend of more and more brands choosing to adopt OLED panels in their high-end laptops and tablets.

OLED demand forecast for mobile PCs

Affected by the new crown epidemic and inflation, 2022 And the demand growth for OLED in notebooks and tablets has slowed down in 2023. However, with the emergence of personal computers that support artificial intelligence and the advancement of artificial intelligence performance, PC manufacturers are preparing to launch related new products starting in 2024.

In addition, the discontinuation of support for Windows 10 in the second half of 2025 is expected to stimulate the recovery of notebook and tablet market demand.

In this market environment, Apple has taken an important step by introducing OLED screens into its iPad Pro series for the first time. With annual sales expected for these iPad Pro models, tablet OLED demand is expected to triple in 2024 compared to last year.

In addition, there is strong speculation that Apple will eventually promote OLED technology to its entire tablet product line, including iPad Air and iPad mini. This strategic move could influence rivals' OLED adoption strategies, potentially driving demand for tablet OLED panels to more than 30 million units by 2029.

According to Omdia Display Research Senior Principal Analyst Ricky Park, "Apple is very likely to introduce OLED into its MacBook Pro models in early 2026. This move may trigger a surge in demand for OLED panels in the laptop market Significant growth, demand may reach more than 60 million by 2031. "

As the demand for OLED displays continues to surge, mainstream display manufacturers are making strategic positioning adjustments and follow-up to cater to this trend. . In 2023, both Samsung Display and BOE officially announced their investment in the G8.6 OLED factory and planned to purchase new equipment to lay the foundation for mass production.

At the same time, China’s Visionox is also preparing to invest in this generation production line. Mass production dates are expected to start in 2026 or 2027, which will be critical to meeting the growing demand for OLED displays in laptops and tablets.

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