Raw material costs have decreased, but car prices have not been adjusted? BYD Li Yunfei calls the move unethical

News on June 8, 2024 showed that during the China Automobile Chongqing Forum, General Manager Li Yunfei expressed his views on the issue of "price war".

Li Yunfei pointed out that in the past two years, due to adjustments to subsidy policies and rising prices of battery raw materials, many car companies, including BYD, had to increase product prices. However, the situation has now changed, and the sharp decline in raw materials has made price reductions possible. "Now that the cost of raw materials has dropped, why is it not reflected in product pricing? I think this is immoral to consumers."

When talking about corporate competition, Li Yunfei used a vivid metaphor, comparing competition between companies to "playing cards." He emphasized that enterprises should act within their capabilities and should not lose their minds or break market rules because of temporary gains and losses. Li Yunfei thinks, "Someone has played a card. If you can follow, just follow. If you can't, just pass. Don't get angry or turn over the table, because there is still another round."

In addition, Li Yunfei also emphasized the importance of technology and talents in the industry. He said that China has more than 10 million university graduates every year, which provides abundant talent resources for the automobile industry.

At this forum, other car company executives also expressed their views. Zhu Huarong, chairman of Changan Automobile, believes that "rolling" is the process of the industry's pursuit of excellence, which helps enhance Chinese brands and maximize user benefits. Zeng Qinghong, chairman of GAC Group, predicted the structure of the automobile market in 2030 and suggested that when the share of new energy vehicles reaches a certain proportion, the government should study the issue of "equal rights for oil and electricity". BYD Chairman and President Wang Chuanfu believes that competition drives technological innovation and industrial upgrading, and companies should actively face and embrace this "rolling" phenomenon. Li Shufu, chairman of Geely Holding, pointed out that the involution of China's automobile industry is serious, but this may also promote industry progress, provided that the market environment is fair, the law is sound and law enforcement is strict.

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