Sources say Li Auto will merge its retail and delivery departments to focus on selling cars

According to Auto information, starting from the beginning of April, the organizational structure of many departments of Ideal has been adjusted, including the brand department, product department, commercial department, strategy department, and supply department. Involving more than 500 people, it is also ideal to merge the functions of retail and delivery headquarters into sales.

The separation of sales and delivery was introduced by Tesla after entering the Chinese market. Tesla uses a direct sales model to sell cars. Customers experience it at the experience store, place an order, and then pick up the car at the delivery center. NIO, New forces such as Ji Krypton have also adopted this system.

Retail is mainly responsible for pre-sales. After the customer places an order, the delivery department is responsible for connecting and helping the customer complete the delivery of the car. The performance indicators of the ideal retail team and the delivery team are different. Retail uses the number of vehicles sold as the KPI, while delivery is measured by the delivery rate.

According to reports, in order to boost performance, the delivery side hopes that customers will pick up their cars as soon as possible, but some customers may delay picking up their cars due to various reasons. Since failure to pick up the car in time will affect the delivery rate (calculated based on the number of sales orders in the month), the delivery department may persuade customers to cancel the order first and place another order next month, which affects the performance of the retail department.

After the merger of the retail and delivery teams, the goals become more consistent, which is more conducive to overall sales growth.

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