Zhu Huarong, Chairman of Changan Automobile: The automobile industry has reached a new height and four old men have been swept away

At the 2024 China Automobile Chongqing Forum, Zhu Huarong, Chairman of Changan Automobile, gave an in-depth analysis of the current new trends in the automobile industry. He summarized it into four major trends: "new", "smart", "integration" and "volume", and presented a comprehensive and profound industry picture to the participants.

Zhu Huarong first elaborated on the connotation of "new". He explained that this is the new look of industrial development in the new era, which mainly covers "new cars, new ecology and The definition and changes of three major aspects of "new luxury". Next, he talked about "smart", that is, the future empowerment brought by high-tech digitalization to the automotive industry, indicating that intelligence will become an important development direction of the industry. "He" represents the need for all parties in the automotive industry to establish new cooperative relationships for win-win development in the context of globalization. These contents together constitute the important development direction of the automobile industry in the new era.

When Zhu Huarong talked about "rolling", he said that four "old men" have recently been rolled out in the industry (note: they also include Li Shufu, chairman of Geely Holding, Wei Jianjun, chairman of Great Wall Motors, and Yin Tongyue, chairman of Chery Automobile). They have all started trying to bring goods through live broadcast. He joked that he only dared to mention this anecdote on the forum after obtaining the consent of the other three image rights holders. Zhu Huarong views this "rolling" phenomenon with an optimistic attitude, believing that it is a process of good money driving out bad money, a competitive strategy that pursues excellence, and maximizes the interests of users. He firmly believes that in the next ten years, more Chinese brands will emerge as world-class brands through this "rolling" method.

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