Honor CEO Zhao Ming: To break even, the Magic V Flip needs to sell more than one million copies. The value of the small foldable device lies in its portability.

According to news on June 15, Honor held a grand new product launch conference in Shanghai on June 13 and officially launched the highly anticipated Honor Magic V. Flip phone. With its unique design and excellent performance, this mobile phone attracted widespread attention from consumers and the industry upon its release.

Honor Magic V The Flip mobile phone is equipped with the first-generation Qualcomm Snapdragon 8+ processor, which has powerful computing capabilities. In terms of appearance design, the mobile phone adopts a four-curved and equal-depth design and is equipped with a 4.0-inch OLED external screen, which sets a new industry record for this size. In addition, its folded thickness is 14.89mm, unfolded thickness is 7.15mm, and its weight is only 193g, making it lightweight and portable. The phone is also equipped with a 6.8-inch OLED Honor Oasis eye-protecting internal screen, providing users with a comfortable visual experience.

At the press conference, Honor announced that the starting price of this phone is only 4,999 yuan. This price positioning has undoubtedly injected new impetus into the popularity of folding screen phones. . Honor Terminal Co., Ltd. CEO Zhao Ming said in an interview with the media that this pricing is extremely difficult for Honor, but it is unprecedented in the industry. He hopes that in this way, he can truly promote the comprehensive popularity of folding screen mobile phones.

Zhao Ming further explained that when Honor examined consumer demand, it found that traditional small folding phones did not fully utilize the value of the external screen. Therefore, Honor officially launched Magic after solving the problems of small foldable battery life, using the external screen as the main screen, and connecting and coordinating internal and external screens. V Flip. He emphasized that this is the core logic and concept of Honor’s products.

Talking about Honor Magic V Regarding Flip’s pricing strategy, Zhao Ming revealed that in order to achieve breakeven, shipments need to reach more than one million units. He also said that the reason why Honor launched this product at a time when many brands have given up on small foldable phones is because Honor firmly believes in the market potential of small foldable phones and is committed to improving user experience through breakthrough innovation.

In addition, another highlight at the conference was the Honor Magic V Flip and Jimmy Choo’s collaboration. Zhao Ming said that Honor will continue to improve its value presentation on the consumer interface and bring more innovation and understanding through cross-border cooperation with brands in different fields. He also revealed that Honor will continue to seek meaningful joint cooperation in the future to enrich the fashion elements and technological sense of its products.

Regarding the issue of external screen application adaptation, Zhao Ming said that Honor has cooperated with a variety of applications to ensure that the advantages of the 4-inch large screen are fully utilized. He explained that different applications have different adaptation logic and experience requirements, and Honor will make personalized adaptations based on the characteristics of different applications to provide a better user experience.

Zhao Ming talked about Honor’s layout in the folding screen mobile phone market. He said that Honor has become the only manufacturer of products on sale with all forms of folding screens, which will have a profound impact on the mobile phone market. He revealed that Honor has clear plans for the update frequency of each folding screen product line in the future, and will continue to optimize and upgrade based on market feedback and consumer demand.

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