iOS 18 finally supports the RCS standard, but Apple is accused of being lukewarm

According to news on June 16, Apple finally added support for the RCS standard in iOS 18, marking the end of the years-long struggle for interoperability between iMessage and Android text messaging. The Verge published an article saying that this long-awaited feature has not been grandly released by Apple, and it even feels a bit perfunctory.

The main content of the translated article is as follows: At the press conference, Apple lightly announced its support for the standard and did not show how RCS will improve the user experience, such as between iPhone and Android users. You can send high-definition pictures and videos to each other, and they didn't even mention that RCS will support cross-platform read receipts and typing prompts. Instead, Apple focused the conference on cool new iMessage features, such as bold and italic text, improved Tapback functionality, and scheduled message sending. Admittedly, these new iMessage features are exciting, but these features are only available between iMessage users. It’s also still a mystery how emojis created by Genmoji, Apple’s new artificial intelligence emoji generation tool, will appear when sent to Android users. Not only was the press conference understated, but the iOS 18 introduction page on Apple’s official website also kept information about RCS tightly hidden. The introduction does not even mention Android users, but simply states in general: "RCS (Rich Media Communication Services) messages can bring richer media content, message delivery confirmation and read receipts to users who do not use iMessage." The page configuration The picture shows the RCS chat interface on the iPhone, and the green bubble clearly indicates that the other party is not an iPhone user. As early as last year, Apple confirmed for the first time that it would add support for RCS. At the time, Apple spokesperson Jacqueline Roy said in a statement: "This will run in parallel with iMessage, which will remain the best and most secure text messaging experience for Apple users." However, Apple's move was not out of generosity; Under pressure from global regulators and competitors, this may also explain why Apple seemed somewhat reluctant when it announced that iOS 18 would join RCS. For years, Apple has been the only holdout to the RCS standard. Major operators had already turned to RCS, but Apple persisted. Regulatory pressure and negative public opinion eventually forced Apple to make concessions.

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