Omdia: China's foldable OLED panel shipments will surpass South Korea's Samsung for the first time in the first half of 2024

According to news from this site on June 17, Omdia released the "Smartphone Display Panel Intelligence Service" report. In the first half of 2024, China's foldable OLED panel shipments are expected to be 640 pieces, exceeding for the first time South Korea's Samsung 570 shipped 10,000 pieces, accounting for 53% of total foldable OLED panel shipments.

▲ Picture source Omdia

• Samsung: Market share of shipments in 2021 90%, the market share of shipments in 2022 is 84%, the market share of shipments in 2023 is 68%, and the shipments in the first half of 2024 are expected to account for 47% of the market.

• BOE (BOE): The market share of shipments in 2021 is 7%, the market share of shipments in 2022 is 16%, and the market share of shipments in 2023 is 22%. Shipments in the first half of 2024 are expected to account for 40% of the market.

• Visionox: The market share of shipments in 2023 is 4%, and the shipment volume in the first half of 2024 is expected to account for 9% of the market.

• TCL China Star: 3% of the shipment market share in 2021, 0% of the shipment market share in 2022, and 0% of the shipment market share in 2023 6%, and shipments in the first half of 2024 are expected to account for 4% of the market.

As the leader in foldable OLED panels, Samsung’s shipment market share reached 90% in 2021, but is expected to increase to 47% in the first half of 2024. The domestic foldable OLED panel represented by BOE has increased its market share in shipments from 10% to 53% in the first half of 2024.

The reasons for the change in market demand are obvious. Samsung’s foldable OLED panels are currently mainly used in its own Galaxy Z Fold/Flip and W series product lines, while the customers of domestic foldable OLED panels include Huawei, vivo, and OPPO. , Honor, Motorola, Nubia and other manufacturers, the corresponding base continues to grow.

According to previous reports on this site, Huawei’s global folding screen product shipment market share in the first quarter of 2024 was 35%, surpassing Samsung’s 23% market share for the first time. Motorola and Honor respectively accounted for 1,473% and a year-on-year growth rate of 460%, showing rapid growth momentum.

David Hsieh, general manager of Omdia Display Research, said that the foldable smartphone display panel market has grown significantly, with shipments reaching 1070 in 2021 and # in 2022. ##1660 million pieces, reaching 2180 million pieces in 2023, and expected to reach 3000 million pieces by 2024.

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