Polestar Motors accelerates its global layout and plans to enter seven new markets next year

According to news on June 18, Volvo and Polestar, the electric vehicle brand owned by Geely Holding, announced its ambitious global expansion plan this week. It is reported that the brand is expected to enter seven new international markets in 2025, which marks that Polestar will further accelerate its layout in the global electric vehicle market.

According to a press release issued by Polestar on Monday, the brand detailed its strategy to launch electric vehicles in seven new markets in Europe, Asia and South America in 2025. To achieve this goal, Polestar plans to work together with local dealers in France, the Czech Republic, Slovakia, Hungary, Poland, Thailand and Brazil to jointly explore these emerging markets.

In addition to the seven new markets mentioned above, Polestar also intends to use its cooperative relationships with these dealers to further expand its global retail network. Just earlier this month, Polestar has piloted innovative non-traditional agent sales models in Sweden and Norway, a move that is expected to bring more market opportunities to the brand.

At the same time, Pole Star has also made important adjustments in terms of personnel. Anders Gustafsson will succeed Gregor Hembrow as head of North America, while Matt Galvin will replace Jonathan Goodman as general manager of the UK. Marius Heller will also succeed Alexander Holt as Head of Sales for Norway and surrounding countries.

The editor understands that at the beginning of this year, Polestar faced some challenges. There were reports that Volvo was considering abandoning the Polestar brand. However, Polestar subsequently successfully received an injection of approximately US$950 million in external capital, which gave it new vitality. After a series of reorganizations, Geely became Polestar's largest shareholder, with a shareholding ratio of as high as 48%. During this process, Polestar also carried out personnel optimization on a certain scale, and soon afterwards launched the production line of the Polestar 3 model in China.

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