iPhone 15 price plummets, returns to first place in sales during 618 period

News on June 18. Recently, with the 618 promotion in full swing, the Weibo topic "iPhone 15 has been reduced in price multiple times and returned to the top of the sales list", which has attracted widespread attention from the market and consumers. It is reported that during the big promotion period, Apple iPhone The 15 series mobile phones have successfully returned to the top of the sales list after several price cuts.

After this 618 price reduction, the price of the 128GB version of iPhone 15 Pro has been reduced to 6,026 yuan, while the price of the 256GB version of iPhone 15 Pro Max has also dropped to 7,787 yuan, and even more surprisingly, the price of the 512GB version has dropped to 9,578 yuan. This series of price adjustments has undoubtedly greatly improved the iPhone’s The price-performance ratio of 15 stimulates consumers' desire to buy.

According to recent reports, Huawei, Xiaomi, Samsung and other brands have launched flagship models with strong performance and affordable prices, which has put Apple's sales in the Chinese market under pressure. Especially in the first quarter of 2024, according to Canalys' report, Apple's shipments in the Chinese market dropped by 25% year-on-year, and its ranking also slipped to fifth. The implementation of this price reduction strategy is a means for Apple to cope with the fierce competition in the Chinese market.

However, Apple did not sit idly by and responded actively, adopting a price reduction strategy to stimulate sales. This strategy has obviously achieved remarkable results, iPhone The 15 series has shown strong sales momentum after multiple rounds of price cuts, iPhone 15 The Pro series has returned to the top of the sales list, with all series of products occupying the top three positions in the sales list.

In the current market environment, competition in the smartphone market is becoming increasingly fierce, and major brands are seeking breakthroughs. Apple’s price reduction strategy has undoubtedly won it market share.

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