What is the process of short video content planning? What should I pay attention to?

In the era of mobile Internet, short videos are loved by the majority of users for their convenient communication methods and rich content forms. To stand out among the crowd of short videos, you need well-curated content. So, what is the process of short video content planning? This article will answer this question in detail for you and discuss the considerations for short video content planning.

1. What are the processes for short video content planning?

The process of short video content planning can be divided into the following steps:

1. Determine the goal: clarify the communication purpose of the short video, such as brand promotion, product promotion, entertainment and comedy wait.

2. Analyze the audience: Understand the age, gender, interests and hobbies of the target audience in order to develop a more targeted content strategy.

3. Creative planning: Plan creative and attractive short video content based on the target and audience characteristics.

4. Determine the format: Choose the appropriate short video format, such as plot, short video, animation, teaching, etc.

5. Production budget: Based on content planning, formulate a budget for short video production, including manpower, props, venue and other costs.

6. Shooting and production: Shoot and produce short videos based on content planning and budget.

7. Publishing and promotion: Choose the appropriate platform and time to publish short videos, and promote them by optimizing titles, tags, covers, etc.

8. Data analysis: Collect data such as the number of views, likes, and reposts of short videos, analyze the effects, and provide reference for the next planning.

2. What should we pay attention to when planning short video content?

In the short video content planning process, we need to pay attention to the following points:

1. Compliance with regulations: Ensure that the content complies with national laws and regulations, and avoid involving sensitive topics and vulgar content.

2. Respect copyright: When using other people’s works, make sure to obtain authorization to avoid copyright infringement.

3. Outstanding features: Short video content must have its own characteristics to avoid homogeneous competition.

4. Interactivity: Encourage users to participate in interactions and improve the participation and dissemination of short videos.

5. Adapt to the platform: Understand the user characteristics and rules of different platforms, adjust content strategies, and increase playback volume.

6. Continuous updates: Keep short video content constantly updated to improve user stickiness.

Short video content planning is a key link to improve the quality of short videos. By clarifying goals, analyzing audiences, creative planning and other steps, we can develop attractive short video content. We also need to pay attention to regulations, copyrights, characteristics and other issues to ensure the dissemination effect of short videos. Only carefully planned short videos can stand out among many works and win the love of users.

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