According to news on June 19, this year’s 618 promotion officially ended at 23:59:59 last night, and Xiaomi official also announced the final battle report.
Xiaomi 618’s cumulative payment amount across all channels exceeded 26.3 billion yuan, breaking Xiaomi’s previous sales record.
Lei Jun personally posted a message early in the morning to thank everyone for their support.
It is reported that during the 618 period, Xiaomi mobile phones took the lead and took the first place in sales/sales of domestic mobile phones on all platforms of JD.com/Tmall/Pinduoduo/Douyin/Kuaishou.
According to the JD.com mobile phone competition overall list, it can also be found that apart from Apple, Redmi K70 is the highest-selling domestic mobile phone.
In addition, Redmi 70E and Redmi Note 13 Pro ranked seventh and eighth respectively in the overall list.
In addition to digital products such as mobile phones and tablets, Xiaomi AIoT has also achieved outstanding results. Smart door locks, water purifiers, sweeping robots and other categories have exceeded 200 million sales. Forehead.
Air purifiers, fans, hoods, stoves, routers, cameras and other categories have also exceeded 100 million in sales, which is even higher than the sales of single manufacturers in some corresponding categories.
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