It is said that Ningde era's organizational adjustment has made Zeng Yuqun directly in charge of factory operations and procurement.

DoNews News on June 19, LastPost learned that CATL announced a new organizational structure and reporting relationship adjustment last week.

The adjustment mainly involves the manufacturing system of CATL. Before the adjustment, CATL's more than 40 factories were divided into 6 regions. Each region was responsible for a regional manager. The regional manager reported to Feng Chunyan, co-president of CATL's supply chain and operation system, and Feng Chunyan reported to the directors of CATL. Report by Chang Zeng Yuqun.

After the adjustment, all CATL factories were reorganized into two major regions, domestic and overseas. An Guoping and Hua Xia, among the original regional managers, served as the heads of overseas and domestic manufacturing operations respectively, reporting directly to Zeng Yuqun. .

Feng Chunyan, the co-president who originally managed the production and manufacturing operations of 6 regions, became the sponsor of the CATL operating system (referring to factory-related operations), procurement center and PMC (logistics material management, part of the supply chain) sponsor, supporter).

A CATL person said that in CATL, Sponsor’s reporting level and decision-making power are higher than those of the actual business leaders.

Zeng Rong, the co-president who was originally in charge of CATL’s procurement, applied to step down. Huang Bin, the former general manager of procurement, began to serve as the director of CATL’s procurement center, reporting directly to Zeng Yuqun. As the sponsor of the purchasing center, Feng Chunyan also participates in important decisions of the purchasing center.

Feng Chunyan was born in 1975. In the 1990s, when Zeng Yuqun worked as an engineer at Dongguan Xinke Magneto Power Plant, Feng Chunyan was his colleague. She was also an early member of CATL and served successively as senior manager, company supervisor and co-president of the supply chain and operation system of CATL.

A CATL investor once commented that Feng Chunyan is Zeng Yuqun’s right-hand assistant, and the production and manufacturing operations she manages are also the core business of CATL. Huang Bin was Feng Chunyan’s assistant when he was co-president, and was promoted to general manager of procurement at CATL last year.

After this round of adjustments, Zeng Yuqun will more directly manage production, manufacturing operations, procurement and other businesses. A CATL person believes that the adjustment of the reporting relationship in the manufacturing department is to adapt to the rapidly changing supply and demand relationship in the new energy vehicle market: "The front lines are changing faster, and the company's top leaders need to manage production more directly and be closer to the front lines."

This adjustment also places overseas business on the same level of importance as domestic business. It is understood that the management of CATL said internally that this is to better integrate the company's resources to support the globalization strategy.

Since 2023, CATL’s efforts to build production capacity overseas have made some progress.

In Europe, CATL’s German factory was put into operation last year, and the Hungarian factory is scheduled to be put into operation next year. In addition, CATL also plans to build a joint venture factory in Spain with the Strantis Group, which owns Citroën, Fiat and other brands.

In North America, CATL is currently cooperating with Ford and Tesla through technology licensing to build factories, and is negotiating similar cooperation with General Motors.

Technical licensing model, that is, CATL provides technology, production capacity construction and production operation services, and the car company is responsible for the investment in battery production capacity and has complete property rights. For example, in the cooperation between CATL and Ford Motor, CATL assists The company builds the supply chain, provides production technical support, and does not hold the actual assets of the factory.

Zeng Yuqun said in an interview with the media in March that after CATL launched the technology licensing model, more international car companies began to actively explore cooperation with CATL.

Since 2024, CATL’s domestic market share has been 46%, an increase of 3 percentage points from 2023, and its global market share has been 38%, an increase of 2 percentage points from 2023.

In Europe, major European car companies such as Mercedes-Benz, BMW, Volkswagen, and Stratis are all customers of CATL. In the first quarter, CATL’s market share in Europe was close to 40%, surpassing LG New Energy to become Europe’s largest battery supplier.

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