What are the characteristics of Douyin's most popular videos? How to make videos using popular features?

On the short video platform Douyin, popular videos have become the goal pursued by many creators with their extremely high number of views, likes and reposts. So, what are the characteristics of Douyin’s popular videos? This article will explore this issue and analyze how to use these features to create videos. I hope it will be helpful to you.

1. What are the characteristics of Douyin’s popular videos?

1. Topic: Popular videos can often capture current hot topics, social phenomena or user pain points, and create content around these topics, thereby attracting more users' attention.

2. Creative and novel: Popular videos are creatively novel and different from conventional content. Creators can make videos more attractive through unique perspectives, reverse plots, innovative forms of expression, etc.

3. Emotional resonance: Popular videos can touch users’ emotions and make them resonate. This can be accomplished by telling touching stories, showing true emotions, expressing inspirational beliefs, and more.

4. High-quality content: Popular videos have high standards in terms of picture quality, audio effects, and editing rhythm. High-quality content can improve users’ viewing experience and make them willing to like and forward it.

5. Interactivity: Popular videos can often stimulate users’ desire for interaction, making them willing to express opinions and participate in discussions in the comment area. This can be done by asking questions, inviting users to participate, etc.

6. Suitable for dissemination: Popular videos have strong dissemination properties and can be quickly spread among different platforms and communities. This requires creators to pay attention to platform characteristics and produce content that meets the needs of different platforms.

2. How to make videos using popular features?

1. Dig hot spots: Pay attention to current affairs hot spots, social phenomena and user pain points, and dig out topical content to provide material for creation.

2. Be creative: When creating content, you must dare to try new ideas to differentiate yourself from other creators. Videos can be made more attractive through unique perspectives, reversal of plots, innovative forms of expression, etc.

3. Emotional integration: Integrate real emotions into the video, tell touching stories, and deliver positive energy. Let the audience resonate emotionally while watching.

4. Pay attention to quality: During the video production process, we must pay attention to aspects such as picture quality, audio effects, and editing rhythm to ensure the high quality of the content.

5. Improve interactivity: stimulate users’ desire for interaction by asking questions, inviting users to participate, etc., so that they are willing to express opinions and participate in discussions in the comment area.

6. Adapt to the platform: Understand the characteristics of different platforms and produce content that meets the needs of the platforms. Pay attention to hot topics, activities, etc. on the platform to increase the exposure of your videos.

TikTok’s popular videos have the characteristics of topicality, novel creativity, emotional resonance, high-quality content, interactivity and suitable for dissemination. To make popular videos, creators need to explore hot spots, use creativity, incorporate emotions, focus on quality, improve interactivity and adapt to the platform. Through continuous practice and optimization, I believe you can create your own popular videos.

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