2024 BrandZ China's global brand list released: Byte and Xiaomi top two, Huawei and OPPO top ten

According to news from this website on June 20, Google and Kantar today released "BrandZ China Global Brands 2024" , among which the top 50 brands achieved a year-on-year growth of 17% , which is twice the average growth rate over the years. many.

The 50 brands on this year’s list come from seven major categories. The category with the largest brand power is still Consumer Electronics (25%), but the brand power of the Smart Devices industry has grown most significantly, reaching 61 %. The industry that has also achieved rapid growth in brand power is Automobile. A total of 8 car brands will enter the list in 2024, with brand power growing as high as 51%.

Compared with last year, the top two are still Bytedance and Xiaomi, the cross-border e-commerce platform SHEIN (Xiyin) surpassed Lenovo to become the third, Huawei surpassed Alibaba Aliexpress Pass into the top five.

The mobile phone manufacturers after the top five are: OPPO 9th, vivo 13th, OnePlus 19th, realme 21st, Honor 24th, POCO (Xiaomi overseas sub-brand) 37th, Infinix (owned by Transsion) ranked 44th.

Automobile manufacturers include: Chery ranked 14th, BYD ranked 15th, Great Wall ranked 22nd, Lynk & Co ranked 25th, SAIC Maxus ranked 26th, GAC ranked 31st, Changan ranked 33rd, and Geely ranked 34th.

A complete list of the top 50 is attached on this site:

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