How to calculate the number of topic views on Xiaohongshu? Why are the topic views not moving?

On Xiaohongshu, topic views are an important indicator of topic popularity. Understanding how topic views are calculated is crucial to optimizing Xiaohongshu content strategy and increasing exposure. In this article, PHP editor Xigua will give you an in-depth understanding of the calculation method of Xiaohongshu topic views, and provide you with a clear and easy-to-understand guide. By reading this article carefully, you will understand the important factors that affect topic views and learn practical skills to help you increase the exposure and interaction rate of Xiaohongshu content.

1. How to calculate the number of topic views on Xiaohongshu?

The calculation method of Xiaohongshu topic views mainly involves the following aspects:

Views of topic pages: When users visit the topic page, the views of the topic will increase. The number of views depends on factors such as the time the user stays on the topic page, the amount of content viewed, and other factors.

2. The number of pageviews when users participate in topics: When users post, comment, like, etc. under a topic, the number of pageviews of the topic will also increase. These behaviors reflect the user's level of participation in the topic, and the platform will bring more exposure to the topic based on the level of participation.

3. Topic search views: When users enter topic keywords in the Xiaohongshu search box, the number of topic views involved in the search results will also increase accordingly. This shows that users pay more attention to this topic, and the platform will provide more exposure opportunities for this topic.

4. Topic recommendation views: The Xiaohongshu platform will recommend relevant topics to users based on their interests, behavior and other data. When a user clicks into a recommended topic, the number of views on that topic will also increase.

2. Why does the number of views of the Xiaohongshu topic remain unchanged?

The number of views on some Xiaohongshu topics may remain unchanged for a long time. This may be due to the following reasons:

1. Unpopular topics: Some relatively niche topics may have fewer people paying attention, so Views are growing slowly.

2. Slow topic update speed: Some topics may lack fresh content and have low user participation, resulting in the number of views remaining unchanged for a long time.

3. The quality of the topic is not high: If the content under a topic is of poor quality and cannot attract users’ attention, the number of views of the topic may not change for a long time.

4. Platform algorithm adjustment: The Xiaohongshu platform will adjust the recommendation algorithm from time to time, which may cause the exposure of certain topics to decrease, thereby affecting the growth of page views.

The calculation of Xiaohongshu topic views involves many aspects, including topic page views, user participation in topic views, topic search views and topic recommendation views. The reason why the number of topic views remains unchanged for a long time may be due to reasons such as unpopular topics, slow update speed, low quality, or platform algorithm adjustments.

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