Apply for an advertisement introducing Ethereum launched by Bitwise, the issuer of Ethereum spot ETF. The company made the ad an NFT and distributed its proceeds as follows: * **50%:** Donated to the Protocol Guild created by Ethereum core contributors * **50%:** allocated to the two actors involved in the production of the NFT
Bitwise stated that the "Big Finance Sleeps" short film it produced is the first national TV commercial produced in the form of NFT . The content is a dialogue between the two protagonists─Big Finance and Ethereum.
Financial giant, this old man wearing a nightgown and a suit is like the embodiment of traditional finance, working tirelessly from nine to four. He claimed that he had turned over billions of funds in one day, and was now physically and mentally exhausted and ready to go to bed.
Ethereum, another young man in casual clothes, also claims that he is handling billions of dollars in funds every day, covering stablecoins, NFTs, loans and other fields, and this work is uninterrupted around the clock.
Big Finance was very surprised after hearing this! But Ethereum hurriedly covered him with a quilt, saying that everyone is different and Big Finance should have a good rest and work again tomorrow.
But tomorrow is the weekend! Well~~ let’s rest until Monday!
Bitwise said that 50% of the NFT proceeds will be donated to the Protocol Guild, a collective financing mechanism created by Ethereum core contributors. The remaining 50% will be allocated to the ad's two actors, Jamie Kaler and Michael Tacconi.
So far, 1,392 of this NFT have been minted, and Protocol Guild, Kaler, and Tacconi have earned 0.62 Ether from the NFT, which is approximately $2,170.
This is another example of Ethereum’s unique ability to provide fair and transparent rewards to creators.
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