The ranking of the best-selling TWS true wireless headphones in China's Q1 is released! Apple is only ranked third, but the first place is too powerful

News on June 26, the latest insight report on TWS headsets in the Chinese mainland market released by Canalys today shows that in the first quarter of 2024, Xiaomi will become the TWS brand with the largest shipments. Huawei follows closely behind, and Apple ranks third. Specifically, Xiaomi shipped 3 million units in the quarter, an increase of 76.2%. Canalys said Xiaomi’s latest open-back headphones mark its strategic move to expand and enhance its product portfolio with the goal of attracting a wider range of consumers. In addition, with the rapid pace of new releases and purchase and gift activities with Xiaomi smartphones, the shipment volume of TWS headsets has been significantly increased. Currently, Xiaomi has maintained double-digit growth for four consecutive quarters. Huawei's shipments in the quarter were 2.5 million units. Huawei's entry-level TWS headset FreeBuds SE2 has driven the growth of its shipments and has achieved rapid growth for four consecutive quarters so far. Apple slipped to third, with shipments of 2 million units. Edifier has launched a number of new products for the mid-range market and increased its market share by entering the mid-range market. In this quarter, it achieved shipments of 1.7 million units, ranking fourth. Canalys data also shows that in the firstquarter of 2024, the shipment volume of personal smart audio devices in the Chinese mainland market 1950units, a year-on-year increase of 21.3%.

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