NIO Li Bin: We will continue to reduce costs and improve efficiency, and there will be no 'sports-style' layoffs in the future

According to news from this website on December 14, at a media communication meeting held today, Li Bin, chairman and CEO of NIO, expressed today that he hopes NIO’s losses will narrow next year and will continue to reduce costs and improve efficiency. “We must resolutely spend the money we should spend, and resolutely save the money we shouldn’t spend. Reducing costs and improving efficiency is a very primary thing.” “If save 5% of costs and expenses every year, that’s six to seven hundred "However, he also emphasized that the personnel adjustment has come to an end and there is no new round of layoffs as rumored by the outside world. However, NIO will continue to optimize the organization and efficiency. "There will be no 'movement-style' layoffs in the future, but the optimization of organizational efficiency. And promotion is what every company is doing.” Refer to previous reports on this site that in November this year, Li Bin announced a plan to reduce about 10% of positions. Later, it was reported that NIO might expand the original layoff ratio to 20% to 30%, while NIO responded by stating that the news was false: there are no further layoffs planned and will continue to be carried out in the markets in which it operates. Dynamic Adjustment".

Of course, while reducing costs and increasing efficiency, Weilai will also ensure investment in research and development. He revealed that NIO’s R&D expenses account for the bulk of the overall expenditure. For example, it invested 10.8 billion yuan in R&D in 2022, and it will remain at 3 billion yuan each quarter this year, and it will maintain this R&D intensity in the future. "You won't lose money if you don't do anything, but if you want to survive, you need to develop. If you don't guarantee the intensity of investment, you won't survive." When it comes to optimizing the organizational structure, Li Bin also said: The power battery department will be greatly affected, so Some departments have also been merged internally. "Research and development of batteries can improve gross profit, but battery manufacturing cannot improve gross profit within three years. Fixed asset investment can be pushed forward in exchange for gross profit. Scale is exchanged for gross profit, and management efficiency is exchanged for gross profit." He also mentioned that Weilai's biggest lesson this year The reason is that sales ability training lags behind, and intended orders are lost due to insufficient follow-up in a timely manner. Regarding expectations for next year, Li Bin said that the NIO brand will not release new models next year and will focus more on selling good cars now. Li Bin predicts that after the seasonal season ends in the first quarter of next year, the sales benchmark of the NIO brand's current models on sale will be 20,000 units. It is reported that Alpine, NIO’s second brand, will release its first model next year. He revealed that Alpine is targeting the family market and will only have three models throughout its life cycle. He pointed out that in the past two years, due to factors such as insufficient infrastructure and soaring lithium prices, the high-end pure electric vehicle market has not yet exploded. However, based on the current market trend, it can be judged that 2024-2025 will be the high-end pure electric new energy vehicle market. ushering in an inflection point of explosive growth. Related reading: "Nio Li Bin: All car companies can discuss battery swap transformation, and today a car company has signed a contract." Advertising statement: External jump links contained in the article (including but not limited to hyperlinks, QR codes, passwords, etc. form), used to convey more information and save selection time. The results are for reference only. All articles on this site contain this statement. Complain about hydrology and I want to correct it

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