What work does short video content planning involve? What does the planning position include?

1. Responsibilities of short video content planning

1. Research target users: Understand and analyze user interests, needs and behaviors, and guide content creation.
2. Content creativity: Plan unique, interesting and valuable content to attract users’ attention.
3. Content production: Work with the production team to ensure content quality and review results.
4. Data analysis: Analyze user feedback to provide basis for subsequent planning.
5. Competitive product analysis: Study competitors’ content strategies and optimize your own content.
6. Cross-department collaboration: Cooperate with operations, marketing and other departments to ensure content is consistent with strategy.

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1. Content theme planning: Plan appropriate themes according to the platform and user needs.
2. Event planning: online or offline activities to enhance user participation and brand awareness.
3. Advertising planning: Cooperate with advertisers to plan advertising content that is consistent with brand positioning.
4. Content Optimization: Continuously optimize published content to improve user satisfaction and quality.
5. Content risk management: Predict the risks of content publishing and ensure that the content is legal and compliant.

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