


The new milk tea is accused of playing a homophone! Heytea's 'Xiao Nai Zhi” quietly changed its name to 'Xiao Bai Zhi”
Well-known tea brand Heytea, its new milk tea product "Little Milk Gardenia" was pointed out that there were edgy hints in the promotional slogan, causing controversy. In response to this incident, Heytea has changed the slogan and changed the name of the drink to "Xiaobai Gardenia". PHP editor Xigua also sorted out the whole story of the relevant events for everyone and brought the following details.
News on June 28th, today, on the ordering page of the Heytea mini program, it was discovered that its new light milk tea product "Xiao Nai Zhi", which has just been launched, has been quietly renamed "Xiao Bai Zhi" "+ Skimmed Milk·Small" "Nai Zhi" was renamed as "+skimmed milk·Xiaobai Zhi".
It is understood that HEYTEA has recently launched a new milk tea product "Little Milk Gardenia" jointly with Finnish national treasure brand Marimekko.
However, after the new product was launched, the pronunciation of the new product was accused of being a homophone, and netizens complained that it was too vulgar and that it was embarrassing to order offline.
After the name change
Before the name change
Regarding the accusation of "Little Milk Gardenia" being brushed aside, a Heytea store staff responded to the media, "Because it is made from a mixture of milk and gardenia tea. , the name was decided by the company headquarters, and the store does not have the authority to change it. "
So far, Heytea has not issued an official statement to respond to this matter, but has quietly changed the name of the new product.
Some media pointed out that especially for friends from Sichuan, it is difficult to distinguish between flat and curved tongues, and the name "Little Nai Zhi" will be more straightforward when pronounced, making people imagine.
However, some netizens believe that the name should not be too sensitive. The product name of Heytea "Little Milk Gardenia" is to echo the other white jasmine-scented product "Little Milk Gardenia".
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