Apple's China iPhone shipments rise 40% due to heavy discounts

1. Apple iPhone shipments increase 40% in China

Despite major retailers launching deep discounts in the weeks leading up to the June shopping festival, Apple’s iPhone shipments in mainland China in May Volume still increased by 40%, which was lower than the previous month.

2. The Chinese market has strong demand for foreign brand smartphones

According to Bloomberg calculations based on official data, Chinese smartphone shipments increased by more than 13%, but foreign brands (of which Apple accounts for the majority) ) is growing almost four times as fast.

3. Apple’s price-cutting promotion strategy works

iPhone shipments began to rebound around March, growing by more than 50% in April. This is partly because Apple and its Chinese resellers have been cutting prices since early 2024, with deals extending into the crucial June 18 shopping holiday.

4. Huawei competes with Apple in high-end market

The Chinese company is on the verge of hitting 1 billion active consumer devices running its own operating system, underscoring the U.S.-sanctioned company's battle with Apple in the high-end market compete.

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