Super large TVs of 85 inches or above are extremely popular, and sales of 100-inch TVs surged by 60% on 618

Super large TV craze is sweeping across! On June 18 this year, the sales of super large TVs above 85 inches surged by 60%, becoming the new favorite in the market. Faced with this phenomenon, PHP editor Zimo specially brought you a detailed analysis to explain the reasons why super large TVs are so popular, as well as the key points that need to be paid attention to when purchasing. Come and find out, let the super large TV light up your home life!

News on June 30, according to retail data analysis by RUNTO, China witnessed a unique market phenomenon during the 618 promotion period: The price competition for TVs was extremely fierce, but the overall sales volume dropped by about 30%.

In this wave of fierce market competition, TV products of 85-inch and above sizes performed relatively well, especially 100-inch TVs whose sales increased by an astonishing 60% year-on-year in the 618 e-commerce retail event.

During June 18 this year, the average size of TVs increased by 9 inches compared to last year, reaching 69 inches.

In the super-large size segment, that is, the market share of 85-inch and above TVs has increased significantly year-on-year, performing far better than 65-inch and 75-inch TVs. Driven by product upgrades, the average retail price of TVs also increased by 7.4%.

Currently, the price of 86-inch TV has dropped to less than 5,000 yuan, and the price of 100-inch TV has dropped to less than 8,000 yuan. This price trend has led more and more consumers to choose to buy after experiencing the shocking effect brought by giant-screen TVs.

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