


Apple is revealed to be 'hand in hand' with Google. The Gemini model may be integrated into Apple's smart ecosystem this fall
Mark Gurman, a well-known Apple whistleblower, recently revealed that Apple will announce a partnership with Gemini, a large model of Google owned by Alphabet, this fall. By then, the Gemini model is expected to be connected to Apple's Apple Intelligence. In addition, Gurman also reiterated that Apple's potential partnership with artificial intelligence startup Anthropic is also under consideration, but Apple will not consider integrating Meta's artificial intelligence services. Potential Cooperation Gurman wrote in his weekly "Power On" newsletter column on Sunday (June 30) that the potential deal between the two parties will integrate Google Gemini into Apple devices. Previously, Apple software chief Craig Federighi also hinted that it would cooperate with Google. Federighi spoke at Apple's 2024 WWDC conference last month, "We look forward to integrating with more top models in the future, such as Google's Gemini. We don't have anything to announce yet, but this is what we are working towards." When Apple discusses cooperation with artificial intelligence companies, the technology giant Meta Platform Company is usually associated with it. Because reports last month pointed out that Apple was discussing Meta’s chatbot Llama as an alternative to OpenAI’s large model GPT-4. However, Gurman later corrected himself and said that he learned from several sources that "this (collaboration) will not happen." In this latest "Power On," Gurman reiterated that the Apple-Meta deal was quickly rejected because of the unsatisfactory performance of its chatbot Llama. Gurman went on to note that Apple is not considering Meta as an option because it believes models from OpenAI, Google and Anthropic will provide better services. Apple's goal is to use artificial intelligence to generate direct profits, so Gurman said Apple may eventually launch a subscription-only version of the Apple Intelligence feature. Last month, Apple announced its AI suite Apple Intelligence at the WWDC conference and announced its cooperation with OpenAI. However, Apple Intelligence is currently only available for iPhone 15 Pro and iPhone 15 Pro Max.
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