Sony Makes a Statement With S.BLOX and Its New Interface

Sony did not wait for the cryptocurrency craze to explore Web3, NFTs, and the metaverse. The Japanese giant has indeed multiplied initiatives in these fields

Sony advances in crypto with S.BLOX exchange and Amber Group acquisition

Despite the recent setbacks in the crypto industry, some institutional investors remain determined to venture into the sector. Among them is Sony, which is gradually strengthening its presence in the complex cryptocurrency landscape. The latest masterstroke? The launch of its new crypto exchange platform, dubbed S.BLOX. This development marks a strategic step for Sony as it continues to expand its digital portfolio.

Sony makes a statement with S.BLOX and its new interface

Sony did not wait for the cryptocurrency craze to begin exploring Web3, NFTs, and the metaverse. The Japanese giant has multiplied initiatives in these fields, such as launching NFT projects and collaborating with blockchain companies.

However, the recent announcement of a new crypto exchange, named S.BLOX, is changing the game. This platform, which emerged from Sony subsidiary Quetta Web Co.'s acquisition of Japanese cryptocurrency exchange DeCurret, promises to revolutionize the user experience with a revamped interface and a user-friendly mobile app.

According to Shinichi Tobe of Sony's corporate communications:

“We believe that developing Web3 services within the Sony group offers an opportunity to attract customers from the Fiat economy zone (Web2). By improving UIUX and extending service functionalities, we aim to expand our activities through both internal and external collaborations.”

Thus, Sony hopes to captivate crypto enthusiasts, including those interested in bitcoin (BTC) and other altcoins, while simultaneously integrating its other digital services.

Amber Group and Sony’s crypto expansion

Sony's pivotal move in the crypto world was undoubtedly its acquisition of Amber Group, a leading player in the field.

This maneuver, which followed a $300 million funding round by Amber Group, is a bold response to the post-FTX turbulence. Amber Group, backed by Temasek, Sequoia China, and Coinbase, saw in Sony a strategic partner to revitalize the cryptocurrency market.

As crypto reporter Colin Wu noted, “Sony's acquisition of Amber marks a strategic move in the crypto exchange domain, thanks to Amber's strong market presence.”

This initiative not only aims to secure clients affected by the FTX fiasco but also to solidify Sony's position in a rapidly growing sector.

The devaluation of the Japanese Yen has also prompted companies like Metaplanet to adopt a Bitcoin-centered strategy, further highlighting the interest in cryptos in the current economic climate.

Sony, with its crypto ambitions and innovative initiatives, in synergy with its previous projects, paves the way for a future where blockchain technologies and digital financial services closely intertwine. It remains to be seen how these strategies will unfold in the coming months.

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La révolution blockchain et crypto est en marche ! Et le jour où les impacts se feront ressentir sur l’économie la plus vulnérable de ce Monde, contre toute espérance, je dirai que j’y étais pour quelque chose

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