According to news from this website on July 2, Xianyu President Ji Shan announced Xianyu’s strategy for the next three years in an exclusive media interview this afternoon. He said: Xianyu will not only make second-hand products, there are still new products that can break the circle. possibility. We need to widen the gap with e-commerce and find the advantages of differentiated competition. Previously, the way users made money on Xianyu was by selling goods, but this will become more diversified in the future. The direction that young people are interested in is the direction in which we should focus our investment.
Xianyu helps circular consumption and becomes an interest community for young people1. Idle trading becomes a trendy lifestyle
Idle trading platform Xianyu hopes to transform the behavior of saving money into a fashionable lifestyle and let circular consumption Become a generally accepted model.
2. The demand for second-hand transactions continues to increase
Domestic consumers are increasingly accepting second-hand products, and their demands and requirements for second-hand products are also changing.
3. Young users are more cautious in consumption
Young users are more cautious and smart in consumption, paying attention to the balance between quality and price. What they buy on Xianyu are not necessarily low-priced products, and they have a higher understanding of product quality. High demands.
4. Xianyu has become an interest community for young people
With ten years of development, Xianyu has transformed into a community hosting young people’s hobbies, constantly adapting to changes in consumer demand, which is also the source of its growth momentum.
5. New products will become the driving force for Xianyu’s future growth
Xianyu’s positioning is not an e-commerce platform, but the interests of users. New products will become the driving force for Xianyu’s future growth.
6. AI and internationalization are the development direction of Xianyu
Xianyu cannot miss AI and internationalization in its future development, but this is not a goal that can be achieved in the short term.
7. Xianyu is valued by Alibaba
As an idle item trading platform under Alibaba, Xianyu has recently been valued by Alibaba and was listed as one of Alibaba’s first strategic innovative business members.
8. Xianyu’s income structure
Xianyu’s income mainly comes from advertising, commissions and value-added services.
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