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iOS Epic Games app store encounters obstacles in EU launch, Apple is dissatisfied with its button design

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Release: 2024-07-10 11:17:38
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July 7 news, Epic Games said on Friday that Apple rejected their application to launch the Epic Games Store for iOS for the EU market. Epic said the reason for Apple's rejection was due to some naming conventions and button designs in the store. Epic said the naming they used is common in app stores on other platforms, and the button design is similar to other iOS apps. Epic believes Apple’s decision violates the EU’s Digital Markets Act and plans to lodge a complaint with the EU regulator, the European Commission.

iOS Epic Games 应用商店在欧盟上线遇阻,苹果不满其按钮设计


However, late on Friday, Epic announced that Apple had suddenly changed its mind and approved the launch of the Epic Games Store for iOS for the EU market.
However, the battle does not seem to be over. According to AppleInsider, an anonymous spokesperson for Apple said that although they will temporarily allow the EU version of the iOS Epic Games store to go online, they still require Epic to modify the button design of the store in the next version. .
Noted that Epic Games CEO Tim Sweeney posted a response on his personal Asking us to change the button in the next version will make our store less standardized and harder to use. We will fight this to the end. It is not clear what button is causing the controversy on the Epic Games Store. What that looks like, and what Apple will do if Epic denies the "Repair" button. Epic still plans to launch the Epic Games Store for iOS in the EU market in the coming months.

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