The Alipay building has now been replaced with a new logo, leaving only the word 'branch'

This website reported on July 4 that in January this year, Alipay announced a new logo upgrade, focusing on the three core concepts of "openness, technology, and warmth" to make the "support" logo more open and prominent.

The new logo also introduces three-dimensional natural light to increase the sense of transparency and flow. The comparison chart attached to this site is as follows:

Alipay officially announced today that the Alipay Building in Lujiazui, Shanghai has now completed the design of the new logo. To put it simply, the overall replacement means that the outer frame is removed and only the word "branch" is retained.

▲ Picture source Alipay

▲ The original Alipay Building

▲ The current Alipay Building

according to this site As we know, Alipay has changed its logo 8 times since its establishment in 2004. The last time it changed its logo was in March 2020, but it only adjusted the color tone.

▲ Alipay Logo Change History

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