Phaver's Ace on Navigating the Challenges and Opportunities of Japan's Crypto Market

I found Ace to be affable and earnest, two qualities that must be great advantages in his task of growing Phaver’s Japanese user base.

Ace, the Japan lead for Phaver, a rapidly growing Web3 social platform, recently shared his insights into his journey into crypto, Phaver’s strategic focus on the Japanese market, the unique characteristics of Japanese crypto communities, and the challenges and opportunities facing blockchain projects in Japan.

In this interview, David and Ace delve deeper into Phaver’s goals for the next few years in Japan, the onboarding process for Japanese content creators, and the challenges that crypto projects face when entering the Japanese market.

Ace also provides a firsthand account of the onboarding experience for a Japanese content creator, highlighting the potential for growth and the support provided by the Phaver community.

As we follow Ace's journey through the ever-evolving landscape of crypto in Japan, his experiences and observations offer valuable insights for anyone interested in the growth and adoption of Web3 in the East.

This is a segment of the interview. To read the full version, please click here.

David: Thank you for joining me. Could you please introduce yourself?

Ace: Thank you for having me today. I’m Ace from Phaver, I’m currently the Japan lead. I’ve been in the blockchain industry since 2019, and I’ve been helping organize some of the Web3 summits in Japan. I’m also part of some of the communities. I joined Phaver last August. Since then, I’ve been helping Phaver to grow its user base in Japan.

David: You said you got started in 2019, how did you get into crypto?

Ace: Oh, actually, my first dive into this industry was working as a translator. So I actually had a chance to translate one of the defi projects back then. And then that was actually my first steps into the blockchain industry in 2019. That was at the end of 2019.

David: Could you tell me in a little more detail what you do at Phaver?

Ace: Yes. So right now, as Phaver’s Japan lead, I’m working to grow its user base in Japan. But also partnering up with some of the communities, including Kudasaijp, Onboarding Bridge, Otaku Labs, many other communities as well, and also working closely with these NFT projects from Japan. That’s what I’m mainly working on right now.

David: Why is Phaver interested in developing or cultivating the Japanese market?

Ace: Currently, Japan is among our top five user markets. We already have a decent number of users in Japan, with around 20,000 active users in total. We aim to grow this number by ten times. One reason for this focus is the diversity of communities from different countries, each with its unique characteristics. Japanese communities, in particular, are very strong and cohesive, with members supporting each other and staying engaged.

We’ve been receiving support from Japanese users for over two years now, which is another reason why we’re focusing on the Japanese market.

David: What are Phaver’s goals for the next few years in Japan?

Ace: At Phaver, we’re definitely going to continue growing as one of the biggest social platforms right now. We continue to become the number one gateway to Web3 social. Right now, we have Lens Protocol and Farcaster as protocols we’ve connected with. It allows users to cross-post to Lens and Farcaster from Phaver. It’s very convenient. We’re going to have more supporting features for Farcaster, like Frames on Phaver. In the future, there might be more social platforms coming out, we plan to continue working with other socials.

Our ultimate goal is to become a super app. We’re currently a social app where people can connect their NFTs, but we also want to make this app where projects can set up their campaigns. We have different types of users with various interests, so we can target marketing within Phaver. Overall, we plan to become a very large super app in this industry.

David: How would you describe the Japanese vibe?

Ace: For the Japanese crypto communities, there are different levels of knowledge. Some people know about Bitcoin but don’t know about Ethereum. Their knowledge of blockchain is very low, but they are still part of the community. There are also users who know about defi and dex, but this group is very small. For the majority of Japanese users, they are still in the learning phase and are getting familiar with blockchain technology.

David: An important step is onboarding people to use the social app. Last month, you onboarded your first Japanese content creator. How did that go?

Ace: Yes, we have a program called Creator Program. We onboard many different creators from different countries. About a month ago, we onboarded our first Japanese content creator, an artist from Tokyo. She sings and stuff. She knew what Bitcoin and Ethereum

The above is the detailed content of Phaver's Ace on Navigating the Challenges and Opportunities of Japan's Crypto Market. For more information, please follow other related articles on the PHP Chinese website!