How many topics should I choose for Xiaohongshu? How to participate in multiple topics?

Xiaohongshu Topic Selection and Participation Strategy When publishing content on Xiaohongshu, it is crucial to choose the right hot topics. It can significantly increase content exposure and user interaction. This article is written by Zimo, the editor of PHP, who summarizes Xiaohongshu topic selection techniques and diversified ways to participate in topics. By understanding these techniques, you can effectively improve the dissemination effect of your content on the Xiaohongshu platform.

1. How many topics should I choose in Xiaohongshu?

1. Focus on hot topics: Choosing hot topics can make it easier for your content to be widely disseminated. Hot topics usually have high levels of attention and engagement. You can find currently popular topics through Xiaohongshu hot lists, popular topic tags, etc.

2. Combine it with your own positioning: Choosing topics related to your account positioning can make your content more professional and credible. For example, if you are a beauty blogger, you can choose beauty, skin care and other related topics.

3. Try cross-border cooperation: Choose topics that are related to your account positioning but not exactly the same, which can expand your audience and increase the exposure of your content. For example, beauty bloggers can try to participate in travel, food and other related topics.

4. Pay attention to trending topics: Paying attention to social hot topics and popular trends can make your content more timely and fresh. For example, participating in topics such as popular movies and TV series, celebrity styles, etc. can make your content more attractive.

5. Dig deeper into niche areas: Among hot topics, digging deeper into niche areas can make your content more distinctive and competitive. For example, in the food topic, you can focus on special snacks, food making skills and other subdivisions.

2. How does Xiaohongshu participate in various topics?

1. Diversify content: When creating content, try to combine a variety of topics to make the content more rich and attractive. For example, when sharing your beauty experience, you can mention the brand of the product you used, the results of its use, as well as topics related to travel, outfits, etc.

2. Use hashtags: When publishing content, make full use of Xiaohongshu’s hashtag function and select hashtags related to the content to increase the exposure of the content.

3. Participate in topic challenges: Xiaohongshu often holds various topic challenge activities. Participating in these activities can give your content more exposure. You can choose appropriate topic challenges based on your interests and expertise.

4. Interaction and forwarding: Actively participate in topic discussions, interact with other users, and increase your activity in the topic. Reposting high-quality content can make your account more relevant to the topic.

5. Regularly track data: Pay attention to the data performance of content on topics you participate in, and understand which topics are more popular so that you can better adjust topic selection strategies in subsequent content creation.

Xiaohongshu topic selection is crucial to content dissemination. Choosing the right topic can make your content more discoverable by users and increase exposure. By paying attention to hot topics, combining your own positioning, trying cross-border cooperation, paying attention to trending topics, and digging deep into niche areas, you can better participate in a variety of topics. Taking full advantage of Xiaohongshu's content creation and interactive features will allow you to achieve better performance in multiple topics. I hope the answers in this article will be helpful to you, and I wish you success on the Xiaohongshu platform!

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